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Reaching new audiences through sponsorship opportunities.

Proof Experiences @ Money 20/20: Our Best In Show

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Proof Experiences @ Money 20/20: Our Best In Show Lorne CooperbergNovember 2, 2022 After client activations at both Collision and Elevate, we wanted to see what was happening in the tech space on a global stage. So, we checked out Money 20/20 in Las Vegas. Money 20/20 is a fintech conference – it’s where the […]

Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing”

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Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing” Michaela Halpern, Marco BrigantiJune 24, 2022 Like clockwork, after midnight on May 31st, many companies roll out a rainbow carpet in the form of ad campaigns, product launches, and social posts. While the messaging is supportive to the LGBTQ2+ community, does the sentiment ring […]

Returning to Live & What We Know So Far

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Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]

The Return Of Live Marketing

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The Return Of Live Marketing Kelly PowerOctober 18, 2021 In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of […]

Experiential Marketing – The future looks bright!

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Experiential Marketing – The future looks bright! Christine RossMarch 19, 2021 Last week marked a year since the Covid-19 pandemic shut down the country and it’s still difficult to truly comprehend all that has changed in our lives. Aside from the enormous human loss, many businesses have been irreversibly impacted. The experiential marketing industry, for one, came to a grinding halt with programs cancelled or put on hold […]

Engaging Employees in a Work From Home Reality

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Engaging Employees in a Work From Home Reality Kelly PowerNovember 24, 2020 On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges […]

Building Community through Employee Virtual Events

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Building Community through Employee Virtual Events Kelly PowerNovember 4, 2020 How are YOU engaging and motivating your employees as the virtual workplace continues into the foreseeable future? Keeping employees informed and involved in corporate culture will be even more critical for the success of your business going forward. More than ever, employees need a sense […]