Welcome to The Park.
Experiential Marketing
Challenge
Overcoming the Challenge
Offering incredible views of downtown Toronto, The Park at CIBC SQUARE is an outdoor greenspace spanning the railway corridor. To showcase this distinctive urban park as a must-see destination in Toronto, the need for community engagement events that not only connected building tenants but inspired the community were integral.
Strategy
A Unique Way of Approaching The Problem
We created a series of ongoing events rooted in the core values of CIBC SQUARE, Sustainability, Connection and Wellness. These events helped establish the venue as an up-and-coming community hub for Torontonians.
Solution
The Proof Touch
To welcome Torontonians to The Park, we launched Fall Fest, a week filled with engaging activities, including breathwork sessions and various fire pits to warm up beside while roasting sweet treats from our custom smores bar. We ended the week with a unique marketplace featuring a local indigenous clothing designer, three breweries, tasty fall snacks, and a special concert by The 99’s.
Results
Project Impact
- Event Design & Ideation
- Event Production
- Vendor & Partner Management
- Talent Management & Security
- Creative Services
- Production & Development
- Brand Ambassador Recruiting & Training
- Measurement & Analytics
Other case studies
What we do matters.
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