Interac

Tap to Donate.

Experiential Marketing

Challenge

Reach new audiences by showcasing citizenship and new product innovations.

Strategy
Sponsor leading financial and tech events In Canada.
Solution
Create interactive experiences for audiences at Collision Conference and Elevate Festival.
Results
Raised over $50,000 for both The Red Cross Ukraine and Proper Canada.

Challenge

Overcoming the Challenge

In 2022, Interac, a leader in the Canadian payments industry, set out to expand its services beyond digital payments. Instead, they set their sights on reaching new audiences through digital identity within B2B and B2G industries.
Speaker at the Elevate festival

Strategy

A Unique Way of Approaching The Problem

Diving into new territory, Interac sponsored two of the leading financial and tech events In Canada: Collision Conference and Elevate Festival. Building on their proven track record of innovation, trust and security, they turned to Proof Experiences to create interactive experiences that would wow guests.
a woman writing on a large digital screen

Solution

The Proof Touch

At the Collision conference, we created an interactive wall highlighting the future of Digital ID within Canada, including a donation impact wall to raise awareness and funds for The Red Cross Ukraine Humanitarian Crisis Appeal.

At the Elevate Festival, Interac was the title sponsor of the NFT Gallery. Partnering with The Remix Project and artist Micah Domingo we created a one-of-a-kind communal art installation within the gallery. By encouraging attendees to join in co-creating a piece, we helped represent what an inclusive digital economy would look like.

Someone donating using their Interac card
People interacting at the Elevate conference

Results

Project Impact

With a focus on corporate citizenship the tap to donate terminals helped raise over $50,000 for both The Red Cross Ukraine and Proper Canada.

People sitting at a conference
Black and Yellow table and chairs in front of booths
This project was no small feat.

Our team provided the following services:

Services
  • Strategic Planning & Ideation
  • Venue & Partner Management
  • Strategic Sponsorship Oversight
  • Turnkey Event Management
  • Creative Development & Asset Design
  • Turnkey Tap to Pay Technology Partnership
  • Staffing & Recruiting Brand Ambassadors

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