Tap to Donate.

Experiential Marketing

Reach new audiences by showcasing citizenship and new product innovations.

Sponsor leading financial and tech events In Canada.
Create interactive experiences for audiences at Collision Conference and Elevate Festival.
Raised over $50,000 for both The Red Cross Ukraine and Proper Canada.


Overcoming the Challenge

In 2022, Interac, a leader in the Canadian payments industry, set out to expand its services beyond digital payments. Instead, they set their sights on reaching new audiences through digital identity within B2B and B2G industries.
Speaker at the Elevate festival


A Unique Way of Approaching The Problem

Diving into new territory, Interac sponsored two of the leading financial and tech events In Canada: Collision Conference and Elevate Festival. Building on their proven track record of innovation, trust and security, they turned to Proof Experiences to create interactive experiences that would wow guests.
a woman writing on a large digital screen


The Proof Touch

At the Collision conference, we created an interactive wall highlighting the future of Digital ID within Canada, including a donation impact wall to raise awareness and funds for The Red Cross Ukraine Humanitarian Crisis Appeal.

At the Elevate Festival, Interac was the title sponsor of the NFT Gallery. Partnering with The Remix Project and artist Micah Domingo we created a one-of-a-kind communal art installation within the gallery. By encouraging attendees to join in co-creating a piece, we helped represent what an inclusive digital economy would look like.


Project Impact

With a focus on corporate citizenship the tap to donate terminals helped raise over $50,000 for both The Red Cross Ukraine and Proper Canada.

This project was no small feat.

Our team provided the following services:

  • Strategic Planning & Ideation
  • Venue & Partner Management
  • Strategic Sponsorship Oversight
  • Turnkey Event Management
  • Creative Development & Asset Design
  • Turnkey Tap to Pay Technology Partnership
  • Staffing & Recruiting Brand Ambassadors

Other case studies

What we do matters.

Check out the other projects that our experienced team has been working on recently.


Metro Retro Drive-Ins.

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Health Canada

Consider The Consequences of Vaping.

A cross-Canada virtual experience teaching the consequences of vaping.

Beauty Decoded.

Using educational 'live lab' experiences to change consumer perceptions.


Get in touch and let's start a conversation.


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