Bold approach that would make people proud to be a cardholder.
One-night only exclusive experiential influencer event.
Over 50% increase in brand awareness.
Overcoming the Challenge
Competing within an overly saturated Visa card industry, RBC Rewards+ Visa wanted to increase its brand awareness among millennials. Moving beyond the typical Visa rewards program, they set their sights on breaking through the clutter and positioning themselves as a lifestyle brand.
A Unique Way of Approaching The Problem
We created an exclusive experiential event by combining the power of branded social ads with well-known Canadian social media influencers. Coined the #EarnedIt campaign, we would showcase RBC Rewards+ Visa as the leading choice for millennials looking for more flexibility in a rewards program and make them proud to be a cardholder.
The Proof Touch
Night ON! was a one-night-only event held in Toronto that wowed RBC Rewards+ Visa cardholders and well-known Canadian social media influencers with out-of-this-world experiences, including musical entertainment, mouth-watering appetizers, cirque-Esque acrobatic performances, and so much more.
Our team provided the following services:
- Creative Services
- Production & Development
- Experiential Campaign Strategy & Execution
- Brand Ambassador Recruiting & Training
- Reporting, Measurement & Analytics
- On-site Management
- Video & Audio Production
- Influencer Support
- Venue & Partner Management
- Supplier Management
- Caterer Selection & Management
- Website & Registration
- VIP Management & Security
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