#EarnedIt.
Living Proof
Challenge
Overcoming the Challenge
Competing within an overly saturated Visa card industry, RBC Rewards+ Visa wanted to increase its brand awareness among millennials. Moving beyond the typical Visa rewards program, they set their sights on breaking through the clutter and positioning themselves as a lifestyle brand.
![Two women smiling on a blue bench swing at the RBC Night On event](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/RBCNightOn_180927_A03I2981-1024x683.jpg)
Strategy
A Unique Way of Approaching The Problem
We created an exclusive experiential event by combining the power of branded social ads with well-known Canadian social media influencers. Coined the #EarnedIt campaign, we would showcase RBC Rewards+ Visa as the leading choice for millennials looking for more flexibility in a rewards program and make them proud to be a cardholder.
![a woman wearing a yellow jacket, kissing a clear balloon](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/A03I2534-scaled-e1674502546201.jpg)
Solution
The Proof Touch
Night ON! was a one-night-only event held in Toronto that wowed RBC Rewards+ Visa cardholders and well-known Canadian social media influencers with out-of-this-world experiences, including musical entertainment, mouth-watering appetizers, cirque-Esque acrobatic performances, and so much more.
![a group of young people posing in denim jackets in front of a brick building](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/RBCNightOn_180927_SF1D9969-scaled.jpg)
![a young woman standing in front of a hot air balloon basket with blue and yellow balloons](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/RBCNightOn_180927_A03I2246-scaled.jpg)
![A couple holding giant french fries](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/RBCNightOn_180927_A03I2262-scaled.jpg)
Results
Project Impact
1,100+
Impressions
302
Engagements
55.1K
Organic Engagement
![A group of people lined up outside a brick building](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/RBCNightOn_180927_A03I2155-scaled.jpg)
![a man and woman tossing fall leaves](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/A03I2939-scaled.jpg)
![2 red Muskoka chairs with grey, red, and white blankets surrounded by fall leaves](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/RBCNightOn_180927_A03I1878-scaled.jpg)
![2 women posing in front of a Nordstrom sign](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/RBCNightOn_180927_A03I2562-scaled.jpg)
- Creative Services
- Production & Development
- Experiential Campaign Strategy & Execution
- Brand Ambassador Recruiting & Training
- Reporting, Measurement & Analytics
- On-site Management
- Video & Audio Production
- Influencer Support
- Venue & Partner Management
- Supplier Management
- Caterer Selection & Management
- Website & Registration
- VIP Management & Security
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GET THE PROOF
Get in touch and let's start a conversation.
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