Health Canada

Consider The Consequences of Vaping.

Experiential Education

Develop a virtual experience to sustain an existing live campaign during the pandemic.

Evolve the successful live campaign into a virtual experience to sustain the program throughout the pandemic.”

Use relatable Information Ambassadors to connect with virtual audiences in their classroom.

Student feedback rating of 4.3/5.


Overcoming the Challenge

The onset of COVID-19 resulted in cancelling all in-person, hands-on experiential campaigns for the foreseeable future, including Health Canada’s Consider the Consequences of Vaping program. This program was educating teenagers aged 13-18 about vaping at high schools nationally and remained a priority despite the pandemic.

Students being briefed in a gym on the activity


A Unique Way of Approaching The Problem

During a time when virtual learning was still a new and confusing concept, we needed to develop an innovative, fun, and engaging presentation. Repositioning existing content, we worked with Health Canada to create an impactful campaign to share in virtual classrooms across the county.
students standing together holding a clipboard


The Proof Touch

Teachers invited us into their classrooms, where our relatable Information Ambassadors delivered a virtual learning experience. By incorporating various audience engagement tools, including interactive activities, videos, real-time quizzes, and the ability to submit questions anonymously – we established a ‘safe space’ where students felt comfortable and confident asking any question about vaping.


Project Impact

Over the two-week campaign, teachers and students provided positive feedback on the interactive and engaging approach. They specifically praised our Information Ambassadors for providing a different experience from their regular classroom setting.


students engaged


Classrooms Visited


feedback rating
This project was no small feat.

Our team provided the following services:

  • Turnkey Event & Technology Management​
  • Source & Secure Virtual Platform(s)
  • Content Development
  • Audience Engagement Tactics
  • Production & Creative Development
  • Staffing Solutions, Recruiting & Training
  • Measurement & Analytics

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