MX On Tour.
Experiential Marketing
A 20-foot pop-up trailer with interactive digital game screens and mobile activations.
Living Proof
Challenge
Overcoming the Challenge
![A group of brand ambassadors posing at a Metrolinx event](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/Footprint-Port-Credit-1024x768.jpg)
Strategy
A Unique Way of Approaching The Problem
![People interacting with a brand ambassador at a Metrolinx activation](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/Consumer-interaction-at-Burlington-Ribfest.jpg)
Solution
The Proof Touch
The Metrolinx Regional Tour ran successfully for three years. It included a 75-foot light rail vehicle, a 20-foot pop-up trailer, an interactive digital game screen, and a mobile activation. Our team of specially trained Information Ambassadors visited specific regions where projects were underway. Engaging with consumers, they answered questions, shared new information about individual builds, collected data and disseminating collateral material.
![Person playing with TV game at Aurora Ribfest](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/Person-playing-with-TV-game-at-Aurora-Ribfest.jpg)
![People entering a new Metrolinx light rail train display](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/LRV-at-Supercrawl.jpg)
Results
Project Impact
![A group of brand ambassadors standing in front of a Metrolinx sign](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/Team-photo-Supercrawl.jpg)
![People interacting with a brand ambassador at a Metrolinx activation](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/01/Consumer-interaction-at-Burlington-Ribfest.jpg)
- Creative Services
- Production & Development
- Experiential Campaign Strategy & Execution
- Tour Planning
- Information Ambassador Recruiting & Training
- Social Media Content Creation
- Consumer Education
- Measurement & Analytics
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GET THE PROOF
Get in touch and let's start a conversation.
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