Experiential Marketing

Create a once-in-a-lifetime experience thanking Canadian NFL fans for their support.

A fully immersive, three-city tour to celebrate fans.

NFL Fantennial Experience.
Thousands of attendees sharing their experience via social media.


Overcoming the Challenge

To celebrate its 100th season, the NFL set out to create the ultimate experience to thank Canadian fans for making the NFL what it is today.
Two people cheering


A Unique Way of Approaching The Problem

Partnering with Publicis, we produced the NFL Fantennial Experience, a fully-immersive, three-city tour that recreated the excitement fans feel about the game in pop-up retail spaces in high-traffic locations in Toronto, Montreal and Vancouver. Fans and their families were invited to ‘get into the game’ and take a seat at the TSN sports desk.
Two people speaking in front of a Buffalo Bills wall


The Proof Touch

Fans were encouraged to get nostalgic with legendary jerseys from Mitchell & Ness, experience a hundred years of team hats with New Era and take Insta-worthy photos in a celebration confetti room. The once-in-a-lifetime experiences included seeing the Vince Lombardi Trophy and all 53 Super Bowl rings in one priceless showcase.


Project Impact

Overall, the experience welcomed thousands of fans to participate and share their experiences on social media, celebrating the NFL’s 100th season in style.
This project was no small feat.

Our team provided the following services:

  • Event Production
  • Venue Sourcing
  • Custom Fabrication Production & Management
  • On-site Management
  • Video Production
  • Measurement
  • Brand Ambassador Recruiting & Training

Other case studies

What we do matters.

Check out the other projects that our experienced team has been working on recently.


Metro Retro Drive-Ins.

Delivering memorable community activations to promote your brand.
Health Canada

Consider The Consequences of Vaping.

A cross-Canada virtual experience teaching the consequences of vaping.

Beauty Decoded.

Using educational 'live lab' experiences to change consumer perceptions.


Get in touch and let's start a conversation.


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