NFL
Fantennial.
Challenge
Overcoming the Challenge
To celebrate its 100th season, the NFL set out to create the ultimate experience to thank Canadian fans for making the NFL what it is today.
Strategy
A Unique Way of Approaching The Problem
Partnering with Publicis, we produced the NFL Fantennial Experience, a fully-immersive, three-city tour that recreated the excitement fans feel about the game in pop-up retail spaces in high-traffic locations in Toronto, Montreal and Vancouver. Fans and their families were invited to ‘get into the game’ and take a seat at the TSN sports desk.
Solution
The Proof Touch
Fans were encouraged to get nostalgic with legendary jerseys from Mitchell & Ness, experience a hundred years of team hats with New Era and take Insta-worthy photos in a celebration confetti room. The once-in-a-lifetime experiences included seeing the Vince Lombardi Trophy and all 53 Super Bowl rings in one priceless showcase.
Results
Project Impact
Overall, the experience welcomed thousands of fans to participate and share their experiences on social media, celebrating the NFL’s 100th season in style.
- Event Production
- Venue Sourcing
- Custom Fabrication Production & Management
- On-site Management
- Video Production
- Measurement
- Brand Ambassador Recruiting & Training
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