Accessible Events: Design
Accessible Events: Design Proof ExperiencesJune 8, 2022 What should you consider when designing your accessible event? Event planners must outline audience needs before designing staging, floor plans, and much more. In this video, Jeff Vanhaverbeke, Client Solutions Director at Encore, shares his expertise on accessible AV production, which every planner should take into account. Find […]
Accessible Events: Compliance
Accessible Events: Compliance Proof ExperiencesJune 7, 2022 When it comes to your virtual, hybrid, or in-person event, planners must recognize and enforce accessibility standards to ensure all Ontarians can have an equally flawless experience. Accessibility for Ontarians with Disabilities (AODA) and Web Content Accessibility Guidelines (WCAG) outlines guiding principles when developing, implementing and enforcing accessibility. […]
Accessible Events: Awareness and Education
Accessible Events: Awareness and Education Proof ExperiencesJune 2, 2022 Awareness and Education is the first step to providing equal services for all, including those who have accessibility needs. In this video, Lola Bendana, Director at Multi-Languages Corporation, discusses how we can become more educated on the topic and walks us through important facts surrounding accessibility […]
Returning to Live & What We Know So Far
Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]
Preparing for the Return of Live Experiences
Preparing for the Return of Live Experiences Madison HoltonMarch 1, 2022 Hoping For the Best (& Planning for the Worst) As we head into spring and summer, many brands are busy preparing for a resurgence in live experiential marketing. News of live events returning continues to grow (i.e. CNE, TIFF, Osheaga), and demand & optimism […]
7 Tips for Taming the Tiger in 2022
7 Tips for Taming the Tiger in 2022 Mary Beth DenomyFebruary 1, 2022 Today, February 1, 2022, kicks off the Year of the Tiger. Like the ferocious feline, top talent and the best leaders are known for their strength, speed, power, courage and energy – all attributes that will serve those in business and events […]
New Year = New Optimism (Yes Optimism!)
New Year = New Optimism (Yes Optimism!) Mary Beth DenomyJanuary 26, 2022 New Year = New Optimism (Yes Optimism!) for Live & Virtual Events Covid complicated almost everyone’s holiday plans, however we are looking forward to the year ahead. Dare we say, even optimistic?! We can already see exciting emerging trends for 2022. Whether you […]
2022 Event Planning – What Associations And Marketers Need To Know
2022 Event Planning – What Associations And Marketers Need To Know Kelly PowerNovember 19, 2021 This week, conference experts Kelly Power and Natalie Ciarallo spoke to CSAE (Canadian Society of Association Executives) members and shared best practices for 2022 Event Planning. Why are we talking about HYBRID events? It’s the question and topic we […]
The Return Of Live Marketing
The Return Of Live Marketing Kelly PowerOctober 18, 2021 In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of […]
To Holiday or not to Holiday?
To Holiday or not to Holiday? Laura RashidSeptember 17, 2021 As the holiday season approaches, many marketers are thinking about whether or not to engage their target audience with a live or hybrid branded experience. It’s a big decision given the last year and half has shown us the difficulty in planning during uncertain times. […]
