Billie Eilish and PX: Singing from the Same Song Sheet
Billie Eilish and PX: Singing from the Same Song Sheet Kathryn BoydMay 23, 2024 In January, we published a Thought Leadership Article discussing the environmental impact of Taylor Swift’s Eras Tour and exploring how strategic planning and social consciousness can transform events into catalysts for positive change. And change is exactly what Grammy award-winning singer-songwriter Billie Eilish is making […]
Sustainable Brand Experiences Checklist
Sustainable Brand Experiences Checklist Proof ExperiencesApril 16, 2024 GOOD PRACTICES ☐ Choose reusables ☐ Reduce air and auto travel where possible ☐ Offset GHG emissions from travel ☐ Choose eco-friendly venues ☐ Print on recycled / recyclable paper, vegetable-based ink. NO POLYSTYRENE ☐ Go digital ☐ Reduce waste—reduce, reuse, recycle, compost, and donate ☐ […]
Conference Breakouts – Are you doing it all wrong?
Conference Breakouts – Are you doing it all wrong? Christine RossMarch 18, 2024 In our many years of experience developing and executing conferences and meetings, the priority (and spending) is usually focused on the the large Plenary Session. The sessions led by executives, launching new products, making big announcements, showcasing big name keynote speakers—in other […]
Celebrating Our People
Celebrating Our People Katelyn McGeeJanuary 22, 2024 Each year, at the end of our fiscal, Proof Experiences embarks on an offsite, overnight company retreat to celebrate all that we have accomplished over the year and set the stage for the ambitious and exciting year ahead of us. Each retreat takes place at a new, fun […]
SUSTAINABILITY IN XM: Every Marketer’s New Priority
SUSTAINABILITY IN XM: Every Marketer’s New Priority Kelly PowerJanuary 12, 2024 CHECK OUT OUR SUSTAINABILTY IN XM WEBINAR Where we heard from industry-leading brand marketers and sustainability experts on the latest best practices & insights on how integrate sustainability into brand experiences & activations. The panel included: Hilary Lloyd, VP Marketing and CSR, The Body […]
Eras Tour Climate Impact
Eras Tour Climate Impact Kelly PowerJanuary 8, 2024 The largest event phenomenon of 2023 was undoubtedly Taylor Swift’s Eras Tour. It’s been widely publicized for its massive economic domino effect – dubbed “Taylor-nomics” – resulting in an enormous boost to the local economy wherever the tour goes. Taylor was named Time magazine’s person of the […]
An Event Professional’s Thoughts on COP28
An Event Professional’s Thoughts on COP28 Kelly PowerDecember 14, 2023 COP28 wrapped earlier this week. It is the annual formal meeting of the United Nations Climate Change Conferences (UNCCC) to negotiate and agree on collective action to tackle global climate change. This year was the largest of its kind. Ever. The 2023 gathering hosted almost 200 […]
What is Experiential Education?
Experiential Education Lorne CooperbergOctober 6, 2023 Over the last few years, Proof Experiences has recognized a growing need to share complex topics in a meaningful yet straightforward way to the Canadian public. This led us to launch a new formal offering: Experiential Education (or, XED). Simply put, XED is learning by doing. When done well, […]
Dialing Up Experiences at Your Events
Dialing Up Experiences at Your Events Kelly Power, Natalie CiaralloAugust 23, 2023 This past week we were invited to speak on stage at the Candian Meetings + Events Expo – the largest running tradeshow and conference for meeting and event professionals in Canada. Our topic: Dialing up experiences at your events! Here is a recap: […]
Allyship and Events: How Are You Supporting the LGBTQIA+ Community?
Allyship and Events: How Are You Supporting the LGBTQIA+ Community? Michaela Halpern, Marco Briganti, Jake SanchezJune 15, 2023 The estimated annual purchasing power of the global 2SLGBTQI+ community is $3.9 trillion (per LGBT Capital group). Marketers should keep this in mind when considering their target audiences for products and services, especially when building brand experiences. […]
