Celebrating Our People

Proof Retreat 2023

Celebrating Our People Katelyn McGeeJanuary 22, 2024 Each year, at the end of our fiscal, Proof Experiences embarks on an offsite, overnight company retreat to celebrate all that we have accomplished over the year and set the stage for the ambitious and exciting year ahead of us. Each retreat takes place at a new, fun […]

SUSTAINABILITY IN XM: Every Marketer’s New Priority

SUSTAINABILITY IN XM: Every Marketer’s New

SUSTAINABILITY IN XM: Every Marketer’s New Priority Kelly PowerJanuary 12, 2024 CHECK OUT OUR SUSTAINABILTY IN XM WEBINAR Where we heard from industry-leading brand marketers and sustainability experts on the latest best practices & insights on how integrate sustainability into brand experiences & activations. The panel included: Hilary Lloyd, VP Marketing and CSR, The Body […]

Eras Tour Climate Impact

Eras Tour Climate Impact

Eras Tour Climate Impact Kelly PowerJanuary 8, 2024 The largest event phenomenon of 2023 was undoubtedly Taylor Swift’s Eras Tour.  It’s been widely publicized for its massive economic domino effect – dubbed “Taylor-nomics” – resulting in an enormous boost to the local economy wherever the tour goes.  Taylor was named Time magazine’s person of the […]

An Event Professional’s Thoughts on COP28

COP28

An Event Professional’s Thoughts on COP28 Kelly PowerDecember 14, 2023 COP28 wrapped earlier this week. It is the annual formal meeting of the United Nations Climate Change Conferences (UNCCC) to negotiate and agree on collective action to tackle global climate change.  This year was the largest of its kind.  Ever.   The 2023 gathering hosted almost 200 […]

What is Experiential Education?

An educator teaching a group of students.

Experiential Education Lorne CooperbergOctober 6, 2023 Over the last few years, Proof Experiences has recognized a growing need to share complex topics in a meaningful yet straightforward way to the Canadian public. This led us to launch a new formal offering: Experiential Education (or, XED). Simply put, XED is learning by doing.  When done well, […]

Dialing Up Experiences at Your Events

Kelly and Natalie speaking onstage

Dialing Up Experiences at Your Events Kelly Power, Natalie CiaralloAugust 23, 2023 This past week we were invited to speak on stage at the Candian Meetings + Events Expo – the largest running tradeshow and conference for meeting and event professionals in Canada. Our topic: Dialing up experiences at your events!  Here is a recap: […]

Allyship and Events: How Are You Supporting the LGBTQIA+ Community?

Drag queen at Pride, dressed in an elaborate pink outfit

Allyship and Events: How Are You Supporting the LGBTQIA+ Community? Michaela Halpern, Marco Briganti, Jake SanchezJune 15, 2023 The estimated annual purchasing power of the global 2SLGBTQI+ community is $3.9 trillion (per LGBT Capital group). Marketers should keep this in mind when considering their target audiences for products and services, especially when building brand experiences.  […]

Proof Experiences @ Event Marketer Summit: 5 Key Event Industry Trends

Proof Experiences @ Event Marketer Summit: 5 Key Event Industry Trends Madison Holton, Natalie CiaralloMay 23, 2023 The Event Marketer Summit brings together B2B and B2C event marketing professionals from across North America. This month, we headed to Las Vegas to bring you the key trends bubbling up for 2023 and beyond. 1. Empathetic Innovation […]

How Marketing Practices Can Drive Employee Acquisition and Retention

How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing

A couple getting their photo taken at the Ferrero Rocher brand activation

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]