Billie Eilish and PX: Singing from the Same Song Sheet

In January, we published a Thought Leadership Article discussing the environmental impact of Taylor Swift’s Eras Tour and exploring how strategic planning and social consciousness can transform events into catalysts for positive change. And change is exactly what Grammy award-winning singer-songwriter Billie Eilish is making a top priority. She’s boldly embracing her position as a driving force in pop culture, and we’re here to wholeheartedly support her insightful endeavours! 

Billie Eilish’s highly anticipated Hit Me Hard and Soft tour is all about her new music, AND so much more. It’s a celebration of her personal journey toward self-discovery and authenticity. It’s a statement and a party, a coming-of-age and a commitment to caring for other humans and our planet. Just like she has chosen to launch the Hit Me Hard and Soft album all at once—not playing the traditional music industry promotional game of strategically released singles—Billie is inviting fans to think of the big picture and embrace their own unique selves while also contributing to the collective good. 

Through this tour, Billie invites us all to dance to the beat of our own drum and encourages us to come together. 

HERE ARE A FEW WAYS BILLIE IS MAKING A POSITIVE IMPACT DURING THIS TOUR:

REVERB:

Eilish’s ongoing collaboration with the non-profit environmental organization REVERB underscores her commitment to environmental stewardship. Together, they prioritize initiatives such as reducing greenhouse gas emissions, minimizing single-use plastic waste, advocating for climate action, and promoting sustainable concession offerings.

SUPPORT + FEED:

Eilish’s collaboration with the sustainable food organization Support + Feed encourages fans to adopt a plant-based diet by pledging to consume one plant-based meal daily for 30 days. Additionally, her tour incorporates plant-based food drives in select cities, encouraging awareness and community participation in gathering food for local distribution.

SUSTAINABLE FASHION PRACTICES:

Eilish actively combats fast fashion by inspiring fans to opt for thrifted, upcycled, or borrowed clothing when attending her shows. Through her advocacy, she promotes sustainable fashion practices, thereby reducing the environmental footprint of wardrobe choices in an era of music festivals promoted as fashion events.

The thoughtful planning we put into any event has the potential for deep reverberations. Our impact on the world is interconnected. Through collective effort, positive change becomes not just possible, but inevitable. 

Billie, your remarkable work sets a new standard for those who will follow. Keep being yourself and inspiring!