Sustainable Brand Experiences Checklist

Sustainable Brand Experiences Checklist Proof ExperiencesApril 16, 2024 GOOD PRACTICES ☐ Choose reusables ☐ Reduce air and auto travel where possible ☐ Offset GHG emissions from travel ☐ Choose eco-friendly venues ☐ Print on recycled / recyclable paper, vegetable-based ink. NO POLYSTYRENE 
 ☐ Go digital ☐ Reduce waste—reduce, reuse, recycle, compost, and donate ☐ […]

SUSTAINABILITY IN XM: Every Marketer’s New Priority

SUSTAINABILITY IN XM: Every Marketer’s New

SUSTAINABILITY IN XM: Every Marketer’s New Priority Kelly PowerJanuary 12, 2024 CHECK OUT OUR SUSTAINABILTY IN XM WEBINAR Where we heard from industry-leading brand marketers and sustainability experts on the latest best practices & insights on how integrate sustainability into brand experiences & activations. The panel included: Hilary Lloyd, VP Marketing and CSR, The Body […]

An Event Professional’s Thoughts on COP28


An Event Professional’s Thoughts on COP28 Kelly PowerDecember 14, 2023 COP28 wrapped earlier this week. It is the annual formal meeting of the United Nations Climate Change Conferences (UNCCC) to negotiate and agree on collective action to tackle global climate change.  This year was the largest of its kind.  Ever. The 2023 gathering hosted almost 200 […]

What is Experiential Education?

An educator teaching a group of students.

Experiential Education Lorne CooperbergOctober 6, 2023 Over the last few years, Proof Experiences has recognized a growing need to share complex topics in a meaningful yet straightforward way to the Canadian public. This led us to launch a new formal offering: Experiential Education (or, XED). Simply put, XED is learning by doing.  When done well, […]

Dialing Up Experiences at Your Events

Kelly and Natalie speaking onstage

Dialing Up Experiences at Your Events Kelly Power, Natalie CiaralloAugust 23, 2023 This past week we were invited to speak on stage at the Candian Meetings + Events Expo – the largest running tradeshow and conference for meeting and event professionals in Canada. Our topic: Dialing up experiences at your events!  Here is a recap: […]

Beauty Decoded

A an elegant display stand with sampling products for Juvederm

Using educational ‘live lab’ experiences to change consumer perceptions.

Managers Unite

A large event room with a stage, large round tables with white table cloth and chairs set up for a meal

Inspiring culture-building and meaningful connections with brands.

Inspiring Voters

Jagmeet Singh and sign language interpreter communicating virtually.

Transforming a highly successful live event into an engaging virtual event.

Accessible Events: In-Person Accessibility

Accessibility Week - Impact of Online Accessibility on Live Events

Accessible Events: In-Person Accessibility Proof ExperiencesJune 9, 2022 There is no going back, only forwards! In part two, Lola Bendana, Director at Multi-Languages Corporation, describes how the pandemic was a game changer for accessibility, motivating suppliers to further cater their services for accessible users. As we move back to in-person, we must continue to provide […]