Managers Unite.

Conference & Events
Create an immersive 3-day event that fosters culture building and making meaning connections.
A 360-degree immersive conference solution.
Over the past few years, we’ve created and executed several SMCs for Metro.
97% approval overall rating with a strong satisfaction and engagement rate for all elements.


Overcoming the Challenge

Metro hosts a 3-day conference every year that brings store managers from across Ontario and Quebec to kick off the new fiscal year. This year, they wanted something even BIGGER to foster culture-building opportunities and celebrate the achievements of store managers.

A group shot of people wearing black and red checkered scarves standing outside a ski lift


A Unique Way of Approaching The Problem

Since 2014, Proof Experiences has delivered a 360-degree immersive conference solution that helped Metro deliver its annual three-day live and virtually for 450+.
From ski hill resorts to winery retreats, attendees were taken off-site and provided a turnkey event solution. Whether it was innovative theming and impactful speakers or memorable staging and complete audio-visual support, our team of conference & events experts had the skills Metro needed to celebrate achievements and reflect on their business goals for the next fiscal.

A woman on stage presenting at a conference in front of a group of people sitting at tables


The Proof Touch

What’s a celebration without some fun? Over the past few years, Proof Experiences has created and executed several amazing Store Manager Conferences for Metro. Some of the highlights include the overnight transformation of an empty winery field into an unforgettable gala celebration under the stars. Some other highlights included an awards gala at the Canadian Museum of History in Ottawa hosted by Ben Mulroney, featuring Jim Cuddy’s band, and creating two original interactive learning sessions featuring a murder mystery concept.
In 2022, the conference included a Western-themed Welcome Event, a surprise guest speaker, a final gala featuring a duelling electric violinist and cellist performance, and a mentalist to close the celebrations.


Project Impact

Proof Experiences conducts yearly post-event surveys to ensure attendees feel connected to the various elements of the event including venue, theme, content, and culture building experiences. Year over year, feedback consistently indicates a strong satisfaction and engagement rate for all elements.


approval overall rating


networking approval rating

This project was no small feat.

Our team provided the following services:

  • Event & Agenda Design​
  • Turnkey Planning & Execution​
  • A/V & Staging Production & Management​
  • Live Streaming / Webcasting​
  • Social Collaboration & Networking Solutions​
  • Creative Services / Content Development ​(Presentation, Animation & Video Content)
  • Speaker & VIP Support​
  • Venue Selection, Negotiation & Management ​
  • Group Travel (air & ground)​
  • Project Management​
  • Gift Selection & Production ​
  • Registration & Web Platform Set-up​
  • Onsite Registration & Event Management ​
  • Measurement & Analytics​

Other case studies

What we do matters.

Check out the other projects that our experienced team has been working on recently.


Metro Retro Drive-Ins.

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A cross-Canada virtual experience teaching the consequences of vaping.

Beauty Decoded.

Using educational 'live lab' experiences to change consumer perceptions.


Get in touch and let's start a conversation.


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