The Return Of Live Marketing

The Return Of Live Marketing Kelly PowerOctober 18, 2021 In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of […]
To Holiday or not to Holiday?

To Holiday or not to Holiday? Laura RashidSeptember 17, 2021 As the holiday season approaches, many marketers are thinking about whether or not to engage their target audience with a live or hybrid branded experience. It’s a big decision given the last year and half has shown us the difficulty in planning during uncertain times. […]
Conferences & Events – Is the Future Really Hybrid?

Conferences & Events – Is the Future Really Hybrid? Mary Beth DenomyJuly 15, 2021 P.Vx Live Event Highlights Part of the Proof Experiences P.Vx Live series of informative and interactive events, “Live, Virtual, Hybrid! Planning the Future of Conferences” brought together top event experts to share what they are seeing now…and where they think we […]
Evolving Hybrid events to foster community within your organization

Evolving Hybrid events to foster community within your organization Kelly PowerJune 18, 2021 Thriving employee communities focus on an employee-first approach Last fall we shared an article on the power of virtual events to build community amongst employees. At the time most companies had been working from home (WFH) for 8+ months, and organizational leaders […]
Making security & privacy a top priority for your virtual events

Making security & privacy a top priority for your virtual events Bibianna PoonMay 7, 2021 With virtual conferences & hybrid events here to stay, it is imperative that attendee and stakeholder data is secure and protected from breaches. There are two main components to a virtual event that require security analysis and investigation: the virtual […]
Planning a virtual post-secondary event or Homecoming?

Planning a virtual post-secondary event or Homecoming? Mary Beth DenomyApril 26, 2021 Living Proof “You’ve managed to convince me I am at a party. Well done!” 4 Tips for Successful School Events Events are an essential tool for post-secondary institutions to drive fundraising, enrollment & applications and alumni relations. In 2020, with the shift to […]
Experiential Marketing – The future looks bright!

Experiential Marketing – The future looks bright! Christine RossMarch 19, 2021 Last week marked a year since the Covid-19 pandemic shut down the country and it’s still difficult to truly comprehend all that has changed in our lives. Aside from the enormous human loss, many businesses have been irreversibly impacted. The experiential marketing industry, for one, came to a grinding halt with programs cancelled or put on hold […]
Getting Hybrid Events Right

Getting Hybrid Events Right Mary Beth DenomyFebruary 1, 2021 The latest in P.Vx virtual event series explores the future of hybrid events Hybrid events “are the way of the future” said Kelly Power, SVP Proof Experiences, who hosted “Getting Hybrid Events Right” – the first virtual session of 2021 in the ongoing Proof Experiences P.Vx […]
The Future is “Hybrid”

The Future is “Hybrid” Mary Beth DenomyJanuary 20, 2021 Engaging Events that Deliver for Both the Virtual & In-Person Participant We all miss meeting people in-person at live conferences and events. But before we can get back to “normal” (is normal ever coming back? that’s another blog topic!), the immediate future of events is “hybrid”. […]
Delivering an Accessible Virtual Event

Delivering an Accessible Virtual Event Natalie CiaralloDecember 3, 2020 From Sign Language to Closed Captioning – How to create an accessible – and exceptional – virtual event Organizations want to deliver events that reach as many people as possible and this year that means understanding how to bring accessibility to the virtual event world. In […]