Tic Tac

The Context

For the launch of Tic Tac Gum (the company’s first innovation in almost 50 years) Tic Tac turned to Proof Experiences to create a campaign to generate mass awareness and trial among their target audience of 18-24-year-olds.

The Solution

We knew that once consumers tried the new product they would be hooked, so we set out with a goal to distribute 250,000 samples across Canada on National Gum Day. Drawing from our diverse nationwide roster of 1700+ experienced Brand Ambassadors who speak over 72 languages, we hired, trained and managed 120 Tic Tac Gum Ambassadors to hit the streets across Canada visiting Toronto, Montreal and Vancouver. We tapped into our seasoned experiential marketing team’s expertise in marketing to young adults to develop our National Chewing Gum Day campaign. Our Brand Ambassadors delivered the key messages while engaging with consumers through interactive games and samplling, which resulted in reaching our sampling target in one weekend.

Services Provided

  • Specialized Brand Ambassadors
  • Team Leads
  • High Volume Sampling
  • Nationwide Staffing