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Tic Tac Gum

The Context

Tic Tac was launching their first innovation in almost 50 years – gum! They turned to Proof Experiences to sample over 250,000 samples across Canada on National Gum Day.

The Solution

With our nationwide roster of 2000+ experienced Brand Ambassadors who speak over 70 languages and vary in diversity, we hired, trained and managed 120 Tic Tac Gum Ambassadors to hit the streets across Canada visiting Toronto, Montreal and Vancouver. They engaged with consumers and achieved their target samples in one weekend!

Services Provided

Specialized Brand Ambassadors

Team Leads

High volume sampling

Nationwide staffing