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Tic Tac Gum

The Context

Tic Tac was launching their first innovation in almost 50 years – gum, and they turned to Proof Experiences to create mass awareness & trial with their target audience – 18-24 year-olds.

The Solution

With our depth of experience marketing to young adults, we knew we had to make a splash in order to get their attention in a relevant way. We developed a campaign centered around National Chewing Gum Day, where 120 Tic Tac Gum Ambassadors hit the streets across Canada engaging with consumers and distributing over 250,000 samples in one weekend. To create deeper engagements with this target audience we created an interactive art experience allowing them to get hand’s-on with Tic Tac Gum.  Collectively they created a signature 6’ x 6’ Frances Hahn art piece made with 5,000 pieces of Tic Tac gumcustom designed by infamous designer Tiffany Pratt.  The result was 250,000 young adults getting the first taste of new Tic Tac Gum along with thousands of engagements from the user generated content on social media across Canada!