In the spirit of collaboration, “Experiential Marketing in Turbulent Times” was open to anyone in our industry – from clients to competitors.
Our online event was designed to deliver timely content and uncover meaningful insights. Our president Lisa Barrans introduced the topic. A mix of speakers, including a top industry researcher and a marketer managing through COVID-19, provided for an engaging and interactive live experience.
Audience engagement tools included interactive Q&A, insightful and fun real-time audience polling, chat features, etc.
Results: More than 300 marketers tuned in to participate in one of the first COVID-19 interactive virtual events, elevating the conversation and generating numerous new business inquiries.
Click here for blog notes & full recording.