Thought Leadership Virtual Event

Proof Experiences hosts one of the first COVID-19 virtual events

The Context

COVID-19 hit and marketers were suddenly working from home. Once the shock wore off, Canadians were asking: what does this mean for our industry and how do we move forward?

Within the week, Proof Experiences was organizing an online thought leadership event to engage our community, while demonstrating our expertise in planning interactive virtual events.

The Virtual Engagement Solution

In the spirit of collaboration, “Experiential Marketing in Turbulent Times” was open to anyone in our industry – from clients to competitors.

Our online event was designed to deliver timely content and uncover meaningful insights. Our president Lisa Barrans introduced the topic. A mix of speakers, including a top industry researcher and a marketer managing through COVID-19, provided for an engaging and interactive live experience.

Audience engagement tools included interactive Q&A, insightful and fun real-time audience polling, chat features, etc.

Results: More than 300 marketers tuned in to participate in one of the first COVID-19 interactive virtual events, elevating the conversation and generating numerous new business inquiries.

Click here for blog notes & full recording.


  • Turnkey event & technology management​
  • Source & secure virtual platform(s)
  • Content development
  • Speaker management
  • Run of show & workback management
  • Audience engagement tactics
  • Video production & post-production
  • AV services
  • Registration process management​