goeasy Townhalls

The Context

When COVID-19 hit, financial services company, goeasy, asked us to elevate their online monthly employee town halls for 1,000+ staff across Canada.  goeasy wanted to create a virtual experience for isolated employees to engage, interact and connect with senior leaders and each other.

Our Virtual Engagement Solution

We guided goeasy as they refocused their monthly townhalls to fully virtual, interactive events connecting with employees. We created virtual environments tailored to each audience where important messaging could be delivered by senior leadership featuring PowerPoint presentations, visuals, live and pre-recorded video. At the same time, participants could engage, ask questions, share their views through polling and be part of the conversation via commentary in chats.

Engaged participants connect in large numbers:
We connected 800+ field staff still in branches across Canada and gave them a platform to voice their concerns and get answers to their burning questions. The second virtual event series brought together 400+ support center employees working from home sharing news, plans and the outlook for the company.

Custom virtual environment:
The virtual space linked various platforms, from remote speaker video feeds to live Q&A to real-time polling to tech support, seamlessly offering a turnkey solution for goeasy.

User support every step of the way:
Users were guided through registration and credential verification before being driven to a landing page where they connected to the live broadcast content.

Delivering results:
Post-event reporting included registrant information to gauge compliance and satisfaction. ​Play back recordings were made available to all employees within 48 hours after via secure link to continue to access the content.

Services Provided

  • Strategic planning
  • Turnkey event & technology management​
  • Source, recommend & secure virtual platform(s)
  • Communication plan consultation
  • Content direction & consultation​
  • Run of show & workback management
  • Audience engagement tactics
  • Video production & post-production
  • AV services
  • Registration process management​
  • Post event reporting