Sysco’s FOODIE Summit Goes Virtual

The Context

Sysco Canada was looking for an events partner to help plan and execute their annual FOODIE Summit which was going virtual for the first time ever. The challenge: Create a highly engaging and technically seamless 5 day virtual conference – in just six weeks!

Our Virtual Event Solution

Proof Experiences jumped in to help plan & execute this 5 day virtual conference for over 1000 of Sysco’s associates and vendor partners. We developed a customized web based virtual event platform that housed all the elements of the event, controlled the live streaming production and made recommendations to evolve the overall attendee experience by adding in interactive elements.

Once logged into the virtual event platform attendees were able to view the live main stage presentations, customized agendas, pre-recorded content, discover the vendor sponsors, network, live chat, and engage in wellness videos and interactive games. In addition, we developed the mobile App for attendees to stay connected and network during the conference. Proof Experiences managed the rehearsals with Sysco’s 36 presenters as well as the AV production to stream 27 hours of live content.

The Results

The post event survey results gave the overall FOODIE Summit experience an average rating of 4.6/5. Many attendees said it was the best FOODIE Summit they had ever attended and that they “actually preferred the virtual forum”. Some even shared that it was the best virtual event experience they’ve had so far!

Services Provided

  • Turnkey event & technology management​
  • Communication plan consultation
  • Content direction & consultation​
  • Speaker & talent management
  • Run of show & workback management
  • Audience engagement tactics
  • Video production & post-production
  • Rehearsals & live event stream production
  • AV services
  • Post event reporting
  • Virtual platform build & management
  • Registration management


"The Proof team jumped in with both feet to help Sysco Canada put together the best FOODIE Summit to-date. They partnered with us like no other external team we’ve ever brought on, bringing creative vision, a high sense of urgency, and attention to detail. Proof treated our event like their own throughout the entire planning and execution process and we are deeply appreciative of their support. We look forward to an ongoing relationship with Proof for many years to come."

Sarah Anseeuw, Vice President, Field Sales & Marketing, Sysco Canada