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Speed Stick GEAR Ice Wall

The Context

A new deodorant was hitting the already populated product shelf in March of 2014.  The introduction of Colgate Palmolive’s new GEAR Speed Stick men’s deodorant needed to get noticed.

The Solution

Experiential marketing hit new heights with our awe-inspiring 60-foot freestanding ice climbing wall!  Our replica ice wall created the opportunity for amateurs to push sweat-inducing climbing limits in downtown Toronto.  We generated national media coverage, social media conversations, product trial and provided the backdrop for the creation of an international broadcast commercial.

Featured Services

  • Product Launch
  • Event Production
  • Coupons & Incentives
  • Social Media Content Creation
  • Digital & Video Integration