Netflix

Lost In Space.

Experiential Marketing

Challenge
Create an out-of-this-world experience for the new Netflix Original Series: Lost in Space.
Strategy
A one-of-a-kind viewing event for 500 fans and media at Toronto’s Cinesphere.
Solution
A space-age journey simulation, replicating a shuttle boarding.
Results
A unique memorable opportunity that inspired and educated student and fans.

Challenge

Overcoming the Challenge

For the launch of their first global release, Netflix was on a mission to create an out-of-this-world experience for the new Netflix Original Series: Lost in Space. Since the show was shot in Canada and starred Canadian talent, it was integral for the event to feature some Canadian flare.
a group of people in a large theatre

Strategy

A Unique Way of Approaching The Problem

As the first true Sci-fi series for the brand, we wanted to create something more than just your average screening. To make this happen, we developed a one-of-a-kind viewing experience for 500 fans and media at Toronto’s Cinesphere. As guests arrived, they were transported through a completely transformed audio/visual experience, including replica props from the show.
Molly Parker wearing a dress and holding a mic in front of a Lost in Space sign

Solution

The Proof Touch

Before being cleared to “board” the Resolute (theatre entrance), guests entered a custom-built airlock chamber that hit them with a burst of air, creating a surprise photo opp. After clearing the airlock chamber, guests entered the bridge (aka the belly of The Resolute), which included custom audio and visual creations that fully immerse audiences in the space-age journey.
Someone standing in black fog smoke holding a beverage
Someone is holding a phone and a paper with 'A New Beginning - Alpha Centuri on the front
Ontario Place entrance with a poster of Lost In Space on a pillar

Results

Project Impact

Through partnerships with FanExpo and the Toronto District School Board (TDSB), we were able to tap into the sci-fi reboot’s cult following and highlight the educational opportunity within the genre. TDSB students submitted written and video essays for a chance to win an intimate meet and greet with Chris Hadfield before the screening started. Following the screening of episode 101, guests were treated to a Q&A session with series star Molly Parker and Col. Chris Hadfield, moderated by InnerSpace’s Ajay Fry.
a group of people standing together at a Lost in Space event
two men and one woman standing with microphones in front of a black wall
Someone taking a photo with a phone camera.
The inside of a space shuttle
This project was no small feat.

Our team provided the following services:

Services
  • Strategy & Ideation
  • Creative Services and Print Production
  • Custom Fabrication Production and Management
  • On-site Management
  • Video and Audio Production
  • Measurement

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