The Context

For the launch of the new Netflix Originals Series: Lost In Space, Netflix challenged our team to find a way to make a big splash for their major global release – and to do so with a unique Canadian lens. The series was a major moment for Netflix, as their first true Originals sci-fi series. It was also deemed high priority because of its epic production quality, its ability to reach highly sought after demographic, and its Canadian appeal – being shot in Canada and starring Canadian talent.

The Solution

A screening doesn’t have to be just a screening.

In conjunction with Proof Inc., we developed a one-of-a-kind viewing experience for 500 fans and media, at Toronto’s Cinesphere. Before the screening, guests made their way through a completely transformed audio/visual experience, including replica props from the show. In order to receive security clearance to board The Resolute (get into the theatre), guests entered the custom-built airlock chamber and were hit by a burst of air for a surprise photo opp. After clearing the airlock chamber, guests entered the bridge (aka the belly of The Resolute), which included custom audio and visual creations we created to fully immerse audiences in their space-age journey.

The theatre was filled through partnerships with FanExpo and the Toronto District School Board (TDSB), tapping into the sci-fi reboot’s cult genre following, as well as the educational opportunity it represented.

TDSB students submitted written and video essays for a chance to win an intimate meet and greet with Chris Hadfield before the screening started. After the meet and greet, the team screened episode 101, followed by a fun Q&A with series star Molly Parker and Col Chris Hadfield, moderated by InnerSpace’s Ajay Fry.

Services Provided

  • Strategy & Ideation
  • Creative Services and Print Production
  • Custom Fabrication Production and Management
  • On-site Management
  • Video and Audio Production
  • Measurement