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Metrolinx Regional Tour

The Context

With 16 large, complex projects being completed over the next 25 years, consumer awareness and favourability towards the Metrolinx brand was low.  Metrolinx engaged Proof Experiences to develop – a first of its kind – innovative, experiential education program to drive awareness of the impact of public transit.  Our mandate: engage and educate those affected by public transit through grassroots, community outreach focused on face-to-face consumer interaction.

The Solution

The Metrolinx Regional Tour has been successfully running for 3 years and includes a 75’ LRV mock-up, a 20’ pop-up trailer with interactive digital game screen and a mobile activation.  Our team of highly trained Brand Ambassadors go into specific regions where projects are happening and engage with consumers – answering their questions, sharing new information about individual ‘builds’, collecting data and questions and disseminating collateral material. The tour has seen double digit improvements in YOY favourability and awareness of the Metrolinx brand.

Services Provided

  • Creative Services
  • Production and Development
  • Experiential Campaign Strategy & Execution
  • Tour Planning
  • Brand Ambassador Recruiting & Training
  • Social Media Content Creation
  • Consumer Education
  • Measurement & Analytics