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Metro

The Context

Metro hosts an annual conference that brings together store managers and staff from across Ontario and Quebec, and provides professional development, networking opportunities and an annual gala to celebrate employee achievements.

The Solution

Since 2014, Proof Experiences has delivered ​a 360-degree immersive conference solution that has helped ​Metro deliver its annual three-day conference. From theming to venue sourcing to speaker scripts to impactful staging and complex audio-visual support, all event elements ladder up to the conference theme which is customized each year to reflect Metro’s business goals.

What’s a celebration without some fun? All non-working sessions are created and executed by Proof Experiences, including the overnight transformation of an empty winery field into an unforgettable gala celebration under the stars. In 2017, conference highlights included an awards gala at the Canadian Museum of History in Ottawa hosted by Ben Mulroney and featuring Jim Cuddy’s band. In September 2019, Proof Experiences created two original interactive learning sessions, including a murder mystery concept that had attendees laughing and learning for two days and describing it as the “Best one yet!”.

While the Metro Store Managers Conference is an internal event, Proof Experiences conducts yearly satisfaction surveys to ensure attendees feel connected to the various elements of the event (venue, theme, content, ancillary experiences, etc.). Year over year, feedback consistently indicates a strong satisfaction rate for all elements.

Services Provided

  • Theming
  • Strategic Planning & Ideation
  • Venue & Partner Management
  • Event & Agenda Design
  • Turnkey Event Management
  • Workshop Content & Speaker Development
  • Entertainment Selection & Negotiation
  • Online & Onsite Registration
  • Travel & Housing Management
  • Staging & Audio Visual Management
  • Content, Production & Creative Development

“Grocery retail is a very fast paced and ever-changing environment, and Proof Experiences has always been by our side with innovative ideas and creative solutions to ensure our events and conferences are not only logistically sound, but also strategically and creatively on point. Proof Experiences' attention to detail and their ability to consistently read and respond to our needs makes them a fantastic partner. From creative to décor, audio visual to food & beverage, gifting to hotel rooms, Proof Experiences provides us a turnkey end-to-end solution. They have helped us raise the bar each year and our attendees are the lucky recipients of their efforts.”