Medavie Blue Cross Virtual Conference

The Context

Medavie Blue Cross (MBC) needed to take its highly anticipated bilingual flagship conference virtual this year and they looked to Proof Experiences to help!  The goal was to continue to reinforce MBC as the market leader in the industry by making this a “must-attend” virtual event that was completely re-imagined for a virtual format.

Our Virtual Event Solution

Proof Experiences helped MBC to reimagine, plan & execute this four-day event in both English and French for over 500 of MBC’s top clients, prospects and internal sales and product team.

We designed and developed a fully customized and easy to navigate virtual event platform which housed all elements of the conference, including conference information / agenda, registration, and all content.  In addition, we designed a gamification component for attendees to engage with each other, explore the full platform and win exclusive prizes.

Proof Experiences managed and produced both the pre-recorded and live content and oversaw all production to ensure the virtual presentations provided an optimal viewing experience for all attendees.

The Results

Over 530 attendees from Canada & the US joined the Benefits Together Conference; a 54% increase of attendees from the 2019 live Conference.

Post conference, MBC received feedback from numerous customers that the Benefits Together Virtual Conference has become the ‘benchmark’ of what a virtual conference should be.

Post event, attendees gave the overall Benefits Together Conference experience a 98% satisfaction rate. Attendees complimented MBC on the overall experience and interactivity of the platform, relevancy of Keynote speakers and breakout sessions and the quality of its live stream.

Services Provided

  • Virtual Event Design
  • Turnkey event & technology management
  • Virtual platform build & management
  • Registration management
  • Communication plan consultation
  • Content direction & consultation
  • Virtual audience engagement tactics ideation & execution
  • Creative Services
  • Video production & post-production
  • Run of show & workback management
  • Rehearsals & live event stream production
  • AV services
  • Post event reporting

"We reached out to Proof Experiences in June 2020 to help design, plan and execute our flagship annual conference that was going virtual for the first time. They quickly became an extension of our team and guided us through much uncharted territory. Not only did they ensure the virtual conference met both our event and business goals, they went above and beyond to ensure all new requests from our team was always taken care of in a professional, timely and strategic manner – they are a true partner. Both the planning and our executive team were impressed by the final look of the virtual platform, the support provided by Proof Experiences to keynote speakers & panellists, and the production team’s capabilities. Several of our clients reached out post-event to personally tell us that this conference was ‘how it should be done’, setting the benchmark for our future events. As we currently wrap up 2020, we are already working with Proof Experiences to look ahead to 2021."

Rosann Savidant Senior Advisor and Team Lead – Corporate Marketing, Medavie Blue Cross