Kim Crawford wanted to grow revenue and brand love by driving awareness, trial, and ultimately conversion for all five varietals of their delicious wines.
We developed an interactive, multi-sensory experience for consumers, and leveraging a clever call-to-action for each wine, we invited target consumers to “Step into the Tropics” (Sauvignon Blanc), “Step into Whimsy” (Rose), “Step into Elegance” (Chardonnay), “Step into the Orchard” (Pinot Gris), and “Step into the Night” (Pinot Noir). Activating at events specific to the interior design industry, the Instagram-worthy campaign allowed Kim Crawford to drive trial and awareness nationally with key target groups. Consumers fell in love with the experience and the wines, as seen through user generated content with the campaign hashtag #wineanddesign. It’s safe to say that Canadians are now immersed in all five varietals of Kim Crawford wines.
- Experiential Marketing Strategy & Execution
- Creative Services
- Production & Development
- Brand Ambassador Recruiting & Training
- Measurement & Analytics
- Influencer & PR Integration