Jeep has a winning lineup up of vehicles and they came to Proof Experiences to deliver a winning experience. The campaign goals were to generate awareness of key vehicle benefits, increase positive opinions and boost consideration through quality test-drives and in-depth product discussions.
Jeep Test Drives
We wanted drivers to feel what it really means to be a Jeep owner, so we created a massive footprint that brought the ‘off-road’ experience to the city, including off-roading obstacles as part of the test drive. With outdoor decor and 3D optical illusion art, drivers were immediately transported to the mountains for a photo opportunity before getting behind the wheel and testing the vehicles or talking to our highly trained product specialists. As an added layer, we integrated a lead generating contesting component which allowed Jeep to conduct highly targeted follow-ups with potential customers who were eager to hear more about the product. The tour was Canada-wide, stopping at ten high-traffic, on-brand events.
At the end of the tour, we spoke with over 40,000 Canadians, totalled over 2,300+ test drives, averaging 73/day. We amassed over 9,000+ contest entries with almost 1,700 leads and hand raisers – entrants opting into receive more information from Jeep directly (128% above target).
- Campaign Development & Concept Testing
- Experiential Marketing Strategy & Execution
- Production & Creative Development
- Staffing Solutions Recruiting & Training
- Team Leads
- Event Logistics
- Supplier Sourcing & Management
- Reporting, Measurement & Analytics
- On-site Management
- Translation & Experience Adaptation for Quebec
- Tour Planning
- Consumer Education