Ferrero Rocher

The Context

When Ferrero Rocher challenged Proof Experiences to connect with a younger consumer during the key holiday period, we recommended a fully immersive experience that integrated across multiple channels in order to break through the clutter.

The Solution

We developed the Ferrero Rocher holiday pop-up store at Yorkdale mall to connect with a younger, more modern consumer during the busy holiday period.  Consumers were presented with a fully immersive brand experience including gift giving inspiration ideas, product samples, live demonstrations from the Ferrero Rocher Chocolatier and a grand opening event hosted by well-known Canadian designer and social media influencer, Jillian Harris. Exclusive Ferrero Rocher product was also available for on-the-spot purchase.  The Ferrero Rocher pop-up store was at the centre of the holiday marketing campaign, not only connecting face-to-face with target consumers, but the content created from the pop-up reached Canadians coast-to-coast on social and digital media through both earned and owned channels.

Services Provided

  • Experiential Marketing Strategy & Execution
  • Creative Services
  • Production and Development
  • Brand Ambassador Recruiting & Training
  • Retail Sales / Store Management
  • Social Media Content Creation
  • Measurement & Analytics