Allyship and Events: How Are You Supporting the LGBTQIA+ Community?
![Drag queen at Pride, dressed in an elaborate pink outfit](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/06/Thought-Leadership-Pride-2023_02-1024x683.jpg)
Allyship and Events: How Are You Supporting the LGBTQIA+ Community? Michaela Halpern, Marco Briganti, Jake SanchezJune 15, 2023 The estimated annual purchasing power of the global 2SLGBTQI+ community is $3.9 trillion (per LGBT Capital group). Marketers should keep this in mind when considering their target audiences for products and services, especially when building brand experiences. […]
Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing”
![A group of people carrying a rainbow flag](https://proofxp.wpenginepowered.com/wp-content/uploads/2023/02/Thought-Leadership-Rainbow-Washing-1024x683.jpg)
Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing” Michaela Halpern, Marco BrigantiJune 24, 2022 Like clockwork, after midnight on May 31st, many companies roll out a rainbow carpet in the form of ad campaigns, product launches, and social posts. While the messaging is supportive to the LGBTQ2+ community, does the sentiment ring […]