Sustainable Brand Experiences Checklist

Sustainable Brand Experiences Checklist Proof ExperiencesApril 16, 2024 GOOD PRACTICES ☐ Choose reusables ☐ Reduce air and auto travel where possible ☐ Offset GHG emissions from travel ☐ Choose eco-friendly venues ☐ Print on recycled / recyclable paper, vegetable-based ink. NO POLYSTYRENE 
 ☐ Go digital ☐ Reduce waste—reduce, reuse, recycle, compost, and donate ☐ […]

Allyship and Events: How Are You Supporting the LGBTQIA+ Community?

Drag queen at Pride, dressed in an elaborate pink outfit

Allyship and Events: How Are You Supporting the LGBTQIA+ Community? Michaela Halpern, Marco Briganti, Jake SanchezJune 15, 2023 The estimated annual purchasing power of the global 2SLGBTQI+ community is $3.9 trillion (per LGBT Capital group). Marketers should keep this in mind when considering their target audiences for products and services, especially when building brand experiences.  […]

Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing”

A group of people carrying a rainbow flag

Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing” Michaela Halpern, Marco BrigantiJune 24, 2022 Like clockwork, after midnight on May 31st, many companies roll out a rainbow carpet in the form of ad campaigns, product launches, and social posts. While the messaging is supportive to the LGBTQ2+ community, does the sentiment ring […]

Accessible Events: Design

Accessibility Week - Accessibility and Live Events

Accessible Events: Design Proof ExperiencesJune 8, 2022 What should you consider when designing your accessible event? Event planners must outline audience needs before designing staging, floor plans, and much more. In this video, Jeff Vanhaverbeke, Client Solutions Director at Encore, shares his expertise on accessible AV production, which every planner should take into account. Find […]

Accessible Events: Compliance

Accessibility Week - Virtual / Hybrid Accessibility

Accessible Events: Compliance Proof ExperiencesJune 7, 2022 When it comes to your virtual, hybrid, or in-person event, planners must recognize and enforce accessibility standards to ensure all Ontarians can have an equally flawless experience. Accessibility for Ontarians with Disabilities (AODA) and Web Content Accessibility Guidelines (WCAG) outlines guiding principles when developing, implementing and enforcing accessibility. […]

To Holiday or not to Holiday?

A hand holding a sparkler

To Holiday or not to Holiday? Laura RashidSeptember 17, 2021 As the holiday season approaches, many marketers are thinking about whether or not to engage their target audience with a live or hybrid branded experience. It’s a big decision given the last year and half has shown us the difficulty in planning during uncertain times. […]