Experiential Marketing Archives

Allyship and Events: How Are You Supporting the LGBTQIA+ Community?

Allyship and Events: How Are You Supporting the LGBTQIA+ Community? Michaela Halpern, Marco Briganti, Jake SanchezJune 15, 2023 The estimated annual purchasing power of the global 2SLGBTQI+ community is $3.9 trillion (per LGBT Capital group). Marketers should keep this in mind when considering their target audiences for products and services, especially when building brand experiences. […]

Proof Experiences @ Event Marketer Summit: 5 Key Event Industry Trends

Proof Experiences @ Event Marketer Summit: 5 Key Event Industry Trends Madison Holton, Natalie CiaralloMay 23, 2023 The Event Marketer Summit brings together B2B and B2C event marketing professionals from across North America. This month, we headed to Las Vegas to bring you the key trends bubbling up for 2023 and beyond. 1. Empathetic Innovation […]

How Marketing Practices Can Drive Employee Acquisition and Retention

How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]

The “Proof Experience” Through the Eyes of an Intern

The “Proof Experience” Through the Eyes of an Intern Hannah NgFebruary 16, 2023 On my first day at Proof Experiences (PX), I had no idea what was to come. Interning at an agency came with so many unknowns. I had so many burning questions like: What projects would I get to work on? For which […]