Volvo National Test Drive Tour

Through a personalized test drive experience, people could explore their corner of the world in a vehicle committed to protecting it.

Give A Gift That Gives Back

A 25-day national integrated campaign consisting of social, retail and OOH, that culminated in a wildly successful holiday pop-up store highlighting the sustainable stories of the people behind The Body Shop’s products, showing the brand’s global positive impact.

CAN YOU SPOT THE SCAMS?

A cross-Canada escape room experience educating Canadians on how to spot Government-related scams.

SUSTAINABILITY IN XM: Every Marketer’s New Priority

SUSTAINABILITY IN XM: Every Marketer’s New

SUSTAINABILITY IN XM: Every Marketer’s New Priority Kelly PowerJanuary 12, 2024 CHECK OUT OUR SUSTAINABILTY IN XM WEBINAR Where we heard from industry-leading brand marketers and sustainability experts on the latest best practices & insights on how integrate sustainability into brand experiences & activations. The panel included: Hilary Lloyd, VP Marketing and CSR, The Body […]

Allyship and Events: How Are You Supporting the LGBTQIA+ Community?

Drag queen at Pride, dressed in an elaborate pink outfit

Allyship and Events: How Are You Supporting the LGBTQIA+ Community? Michaela Halpern, Marco Briganti, Jake SanchezJune 15, 2023 The estimated annual purchasing power of the global 2SLGBTQI+ community is $3.9 trillion (per LGBT Capital group). Marketers should keep this in mind when considering their target audiences for products and services, especially when building brand experiences.  […]

Proof Experiences @ Event Marketer Summit: 5 Key Event Industry Trends

Proof Experiences @ Event Marketer Summit: 5 Key Event Industry Trends Madison Holton, Natalie CiaralloMay 23, 2023 The Event Marketer Summit brings together B2B and B2C event marketing professionals from across North America. This month, we headed to Las Vegas to bring you the key trends bubbling up for 2023 and beyond. 1. Empathetic Innovation […]

How Marketing Practices Can Drive Employee Acquisition and Retention

How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing

A couple getting their photo taken at the Ferrero Rocher brand activation

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]