How Marketing Practices Can Drive Employee Acquisition and Retention

How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing

A couple getting their photo taken at the Ferrero Rocher brand activation

4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]

The “Proof Experience” Through the Eyes of an Intern

People socializing at an outdoor event, with mini golf, firepits, food vendors and a band performing.

The “Proof Experience” Through the Eyes of an Intern Hannah NgFebruary 16, 2023 On my first day at Proof Experiences (PX), I had no idea what was to come. Interning at an agency came with so many unknowns. I had so many burning questions like: What projects would I get to work on? For which […]

Lost In Space

Chris Hadfield with a mic wearing a red jacket and blue pants in front of a Lost in Space sign

A one-of-a-kind viewing event for fans and media at Toronto’s Cinesphere.

Fantennial

Fans posing with the Vinca Lombardi trophy

Creating the ultimate fan experience thanking Canadian NFL fans for their support.

Holiday Life

People interacting with a brand ambassador at an Interac activation

Connecting with new audiences through immersive sponsored experiences.

Fight The Flu

A group of people looking at a box display set up like dominoes

Increasing awareness of provincial immunization programs for Canadian seniors.

Own The Ice

Mercedez-Benz Ice Garage

A unique event infused with share-worthy content to drive sales of the new lineup.