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Experiential Product Sampling

How do you get consumers to really experience a deodorant sample? You make them sweat for it!

Free For All Marketing was recently featured in Marketing Magazine for the 60-foot ice climbing wall we built in Toronto for the launch of GEAR Deodorant. Not only did this ice wall provide massive visual exposure for Colgate Palmolive’s new deodorant brand, it directly attracted the attention of the target demo, adventurous millennial males, by pairing them with professional climbers to scale the wall creating a brand experience like no other.