Santa Margherita, the remarkably green white wine from Italy

Bottle of white wine beside a wine glass and black bike in a vineyard

Santa Margherita Canada’s top selling 750 ml wine, approached us to develop a promotional campaign to support their new carbon neutral status. With the insight consumers already love Santa Margherita, we wanted to give them one more reason to buy. We leveraged sustainability to engage consumers in GLOBAL thinking and LOCAL action, with a donation from sales going to Tree Canada. As lead agency, Free For All spearheaded a fully integrated campaign across radio, magazine, digital, PR, experiential and point of purchase – even developed an educational YouTube video and custom plantable neck tags.

View the Santa Margherita sustainability story here.


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