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Our very own SVP, Client Experience, Kelly Power, shared her thoughts with Strategy Online about the prioritization of Employer Brand Marketing and Experiences amongst organizations now. Employer Brand Marketing includes initiatives supporting employee engagement and retention and recruitment, as well. These experiences have been a top priority for our clients in the last two years and have not slowed down. Clients are leaning on agency partners more than ever to give as much creative love to this side of their business as they do to their advertising.
Read the full article here: https://strategyonline.ca/2023/04/25/how-marketing-practices-can-drive-employee-acquisition-and-retention/
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