Guaranteed To Make You Smile!

My Healthy Plate with Metro banner with bowl of tomatoes. Title reads "Eating well brings out a smile"

Infield Marketing That Literally Drove Awareness Right To Shoppers

Were you one of the lucky 500 shoppers to get a free bag of healthy groceries from our teams in Toronto, Ottawa and London? We developed an experiential marketing campaign to generate awareness and encourage trial for Metro’s new My Healthy Plate program. To celebrate the launch of the new program we sent our brand ambassadors into the field, loaded with My Healthy Plate With Metro re-usable grocery bags full of fresh & healthy products. Branded head-to-toe in Metro apparel, our smiling brand ambassadors delivered not only groceries but cheer to over 500 (surprised) shoppers across Ontario. We documented the results, which speak for themselves! Check out the program video –


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