Four New Hires at Proof Experiences as New Business Growth Continues

TORONTO – Lisa Barrans, President of Proof Experiences (formerly Free For All Marketing), is pleased to announce the addition of four new team members to accommodate recent large new business wins and expanded service offerings in Western Canada.

“We are industry experts in consumer engagement and creating brand experiences that deliver results. With new and long-standing clients across the country, we need to continue to offer regional expertise across our various pillars. We’ve had a busy year to date with new business wins and with a growing demand for conferences, consumer education and experiential marketing services, and we are investing in additional resources to support these unique areas of expertise,” said Barrans

Previously ranked as one of the fastest growing companies in Canada, Proof Experiences continues to grow and expand strategically adding four new staff in early 2018:

ROB FINKELSTEIN JOINS AS VICE PRESIDENT, WESTERN CANADA

With over 15 years’ experience in experiential marketing, Rob joins the team to expand all services across Western Canada. Formerly as General Manager of GMR Western Canada, Rob oversaw the strategy, planning and execution of campaigns for many large regional, national and international brands including: TELUS, Best Buy, VISA, Alberta Milk, BC Dairy, and the Canadian Tourism Commission.

SHANNON BLACKMAN TAKES ON NEW ROLE AS DIRECTOR, PEOPLE & CULTURE

As part of the ongoing commitment to people and culture, Shannon will continue to create an inspired, supportive and engaged work environment at Proof Experiences. Shannon is a veteran in human resource management and talent acquisition with a specialty in experiential marketing.

LAURA RASHID JOINS AS DIRECTOR, CLIENT SERVICE

Laura brings a wealth of experience in both experiential and promotional marketing, most recently with Inventa where she managed the Coca Cola, Mondelez and Tangerine businesses. Her strength in CPG and financial services will be a big asset to the Proof Experiences team with continued new business wins in both sectors.

AND NADIA DZULA JOINS THE CONFERENCES & EVENT TEAM AS BILINGUAL SENIOR COORDINATOR

Along with the recent hires, Proof Experiences has undergone a major renovation and a re-brand this year. They were just named to the 2018 Best Workplaces™ in Canada list by Great Place to Work® Canada.

“At Proof Experiences, we are committed to designing insights-led and measurement-based brand experiences that deliver results. Because we know our clients more than ever want proof their programs are delivering against their business needs,” said Barrans. “With deep roots in research, we build smart, target-right programs based on the latest data and insights. Our areas of expertise in consumer education and conference services benefit from this unique industry advantage as we work to maintain our momentum.”

ABOUT PROOF EXPERIENCES:

With offices in Toronto and Vancouver, Proof Experiences Inc. is a Canadian industry leader in experiential, event marketing and conference planning services. Recently named to the 2018 Best Workplaces™ in Canada list and previously ranked one of the Top 500 Fastest Growing Companies in Canada by PROFIT, the team of 40+ staff generated its highest revenue in its history at over $11 million in 2017. Founded in 1999, Proof Experiences (formerly Free For All Marketing Inc.) specializes in insights-led, measurement-based brand experiences and is a member of the independently owned Proof family of companies.

For more information, visit www.proofexperiences.com

Lisa Barrans, President, lbarrans@proofexperiences.com