Five New Hires at Free For All Marketing in 2017 Expands Team & Scope of Services

group photo of Proof Experiences new hires

Lisa Barrans, president of Free For All Marketing, is pleased to announce the addition of five new team members to accommodate recent large new business wins and to expand specialized service offerings like behaviour change marketing and social issues outreach.

“With long-time clients like Hydro One and IESO, we are the industry experts in consumer engagement and conservation education,” said Barrans.  “With the growing demand for these services and our social issues expertise – like two large recent Health Canada project wins, including a national smoking cessation education program now touring schools – we are doubling down on resources to support these unique areas of expertise.”

Previously ranked as one of the fastest growing companies in Canada, FFAM continues to grow and expand strategically adding five new staff in early 2017:

Lorne Cooperberg joins as Vice President, Strategy & Business Development

He brings over 13 years of experience in marketing ranging from traditional advertising and communications, to a specialization in experiential marketing & sponsorship working with major brands and properties like Royal Bank, Visa and Toronto Hydro.

Leslie Wilson is a new Senior Account Manager

She studied cause marketing and corporate social responsibility and brings over seven years of experience working with retailers, non-profits and government organizations in the conservation and sustainability spaces.  She has led initiatives like Pollution Probe’s “Clean Air Commute” and The Home Depot’s “Go Low Flow” water efficient product promotions.

Graham Martin Campbell is a new Senior Account Manager

Graham brings over eight years of consumer engagement and experiential expertise working with brands like Pepsi Co., Samsung, and The Egg Farmers of Canada.

And, Jordan Shawaga and Leslie Szabunio as Senior Account Coordinators

In addition to the string of recent hires, Free For All Marketing opened a Western Canada office last year to service the growing demand for local business.  And, FFAM is currently renovating their expanded office space in Toronto.

“As a member of the Environics Family of Companies, our roots are in research,” said Barrans.  “We build smart, target-right programs based on the latest data and research insights. Our areas of expertise like consumer education and conference services benefit from this unique industry advantage as we work to maintain our momentum.”

As an award-winning Canadian-owned and operated experiential marketing agencyand a member of the Environics Family of Companies, including Environics ResearchEnvironics Communications and Environics Analytics, Free For All Marketing is a leading experiential and event marketing agency servicing a wide range of clients across Canada since 1999.


Sharing is caring