How Marketing Practices Can Drive Employee Acquisition and Retention
How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]
4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing
4 Reasons Why Face-to-Face Experiences Are Essential to Successful Experiential Marketing Lorne CooperbergApril 3, 2023 The past few years have caused the communications industry to rapidly evolve, especially as it relates to technology and the platforms we use to connect. With many of us feeling the effects of ‘Zoom fatigue,’ the demand for in-person events […]
The “Proof Experience” Through the Eyes of an Intern
The “Proof Experience” Through the Eyes of an Intern Hannah NgFebruary 16, 2023 On my first day at Proof Experiences (PX), I had no idea what was to come. Interning at an agency came with so many unknowns. I had so many burning questions like: What projects would I get to work on? For which […]
Proof Experiences @ Money 20/20: Our Best In Show
Proof Experiences @ Money 20/20: Our Best In Show Lorne CooperbergNovember 2, 2022 After client activations at both Collision and Elevate, we wanted to see what was happening in the tech space on a global stage. So, we checked out Money 20/20 in Las Vegas. Money 20/20 is a fintech conference – it’s where the […]
Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing”
Tips for an Authentic Pride: How to Avoid Corporate “Rainbow Washing” Michaela Halpern, Marco BrigantiJune 24, 2022 Like clockwork, after midnight on May 31st, many companies roll out a rainbow carpet in the form of ad campaigns, product launches, and social posts. While the messaging is supportive to the LGBTQ2+ community, does the sentiment ring […]
Accessible Events: In-Person Accessibility
Accessible Events: In-Person Accessibility Proof ExperiencesJune 9, 2022 There is no going back, only forwards! In part two, Lola Bendana, Director at Multi-Languages Corporation, describes how the pandemic was a game changer for accessibility, motivating suppliers to further cater their services for accessible users. As we move back to in-person, we must continue to provide […]
Accessible Events: Design
Accessible Events: Design Proof ExperiencesJune 8, 2022 What should you consider when designing your accessible event? Event planners must outline audience needs before designing staging, floor plans, and much more. In this video, Jeff Vanhaverbeke, Client Solutions Director at Encore, shares his expertise on accessible AV production, which every planner should take into account. Find […]
Accessible Events: Compliance
Accessible Events: Compliance Proof ExperiencesJune 7, 2022 When it comes to your virtual, hybrid, or in-person event, planners must recognize and enforce accessibility standards to ensure all Ontarians can have an equally flawless experience. Accessibility for Ontarians with Disabilities (AODA) and Web Content Accessibility Guidelines (WCAG) outlines guiding principles when developing, implementing and enforcing accessibility. […]
Accessible Events: Awareness and Education
Accessible Events: Awareness and Education Proof ExperiencesJune 2, 2022 Awareness and Education is the first step to providing equal services for all, including those who have accessibility needs. In this video, Lola Bendana, Director at Multi-Languages Corporation, discusses how we can become more educated on the topic and walks us through important facts surrounding accessibility […]
Returning to Live & What We Know So Far
Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]
