Sanofi Pasteur
Fight The Flu.
Experiential Marketing
Increase the inclusion of the FLUZONE® High-Dose vaccine in provincial immunization programs for Canadians aged 65+.
An innovative domino themed stunt.
Compelling photo gallery and live art installation representing the impact of the flu on seniors, families, and communities.
A Guinness World Record, and over 13 million impressions.
Challenge
Overcoming the Challenge
The flu season has always been more challenging and hard-hitting on seniors, their caregivers, and their families. For National Seniors Day in Toronto, Sanofi Pasteur wanted to create a compelling and newsworthy campaign to increase the inclusion of the FLUZONE® High-Dose vaccine in provincial immunization programs for Canadians aged 65+.
Strategy
A Unique Way of Approaching The Problem
Teaming up with Proof Inc, we wanted to bring to life an innovative domino-themed stunt demonstrating the flu’s domino effect on families, communities, and healthcare systems.
Solution
The Proof Touch
Our visually impactful live event included a compelling photo gallery about a senior who was deeply impacted by the flu. We also had an artistic installation featuring 12,200 tissue boxes that represented the number of hospitalizations due to influenza every year in Canada.
Results
Project Impact
The event had strong VIP attendance, including nine media outlets, and keynote speeches from Mayor John Tory and the Minister of Health, Hon. Christine Elliott.
Guinness
World Record
13M+
Media Impressions
- Experiential Marketing Strategy & Execution
- Creative Services
- Production & Creative Development
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