Fight The Flu.
A Guinness World Record, and over 13 million impressions.
Overcoming the Challenge
The flu season has always been more challenging and hard-hitting on seniors, their caregivers, and their families. For National Seniors Day in Toronto, Sanofi Pasteur wanted to create a compelling and newsworthy campaign to increase the inclusion of the FLUZONE® High-Dose vaccine in provincial immunization programs for Canadians aged 65+.
A Unique Way of Approaching The Problem
The Proof Touch
Our team provided the following services:
- Experiential Marketing Strategy & Execution
- Creative Services
- Production & Creative Development
Other case studies
What we do matters.
Check out the other projects that our experienced team has been working on recently.
Own The Ice.
GET THE PROOF
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