RBC Rewards+ Visa

#EarnedIt.

Experiential Marketing

Challenge
Drive awareness of the Rewards+ Visa card with millennials.
Strategy

Bold approach that would make people proud to be a cardholder.

Solution

One-night only exclusive experiential influencer event.

Results

Over 50% increase in brand awareness.

Living Proof

“This is one of the best events I’ve been to. There’s something cool to see and do everywhere I look. I’m so happy to be an RBC Rewards+ Visa cardholder.”

Challenge

Overcoming the Challenge

Competing within an overly saturated Visa card industry, RBC Rewards+ Visa wanted to increase its brand awareness among millennials. Moving beyond the typical Visa rewards program, they set their sights on breaking through the clutter and positioning themselves as a lifestyle brand.

Two women smiling on a blue bench swing at the RBC Night On event

Strategy

A Unique Way of Approaching The Problem

We created an exclusive experiential event by combining the power of branded social ads with well-known Canadian social media influencers. Coined the #EarnedIt campaign, we would showcase RBC Rewards+ Visa as the leading choice for millennials looking for more flexibility in a rewards program and make them proud to be a cardholder.

a woman wearing a yellow jacket, kissing a clear balloon

Solution

The Proof Touch

Night ON! was a one-night-only event held in Toronto that wowed RBC Rewards+ Visa cardholders and well-known Canadian social media influencers with out-of-this-world experiences, including musical entertainment, mouth-watering appetizers, cirque-Esque acrobatic performances, and so much more.

a group of young people posing in denim jackets in front of a brick building
a young woman standing in front of a hot air balloon basket with blue and yellow balloons
A couple holding giant french fries

Results

Project Impact

During the exclusive one-night event, our #EarnedIt campaign increased top-of-mind awareness by over 50% among the target audience creating over 1700 interactions. The proof is in the numbers…

1,100+

Impressions

302

Engagements

55.1K

Organic Engagement

A group of people lined up outside a brick building
a man and woman tossing fall leaves
2 red Muskoka chairs with grey, red, and white blankets surrounded by fall leaves
2 women posing in front of a Nordstrom sign
This project was no small feat.

Our team provided the following services:

Services
  • Creative Services
  • Production & Development
  • Experiential Campaign Strategy & Execution
  • Brand Ambassador Recruiting & Training
  • Reporting, Measurement & Analytics
  • On-site Management
  • Video & Audio Production
  • Influencer Support
  • Venue & Partner Management
  • Supplier Management
  • Caterer Selection & Management
  • Website & Registration
  • VIP Management & Security

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