Metro Irrésistible Holiday Pop-Up.
Experiential Marketing
’Twas time for a new way to boost incremental sales at both Metro and Food Basics.
We wanted to meet shoppers on their way, so they didn’t have to go out of their way.
A kitchen-style checkout with exclusive offers linked engagement directly to purchase.
High-traffic placement, immersive design, and on-site sales worked seamlessly to support profitability beyond the holiday season.
Challenge
Turn Holiday Spending Into Profitable Growth
’Twas time for a new way to boost incremental sales at both Metro and Food Basics. Food and entertainment were claiming bigger slices of Canadians’ holiday spending pies, private label profitability was on the rise, and the Irrésistible brand had been refreshed in late 2024. That meant the brand was perfectly positioned to intercept festive shoppers and convert holiday intent into higher-margin sales.
Strategy
Meet Shoppers Mid-Moment
It’s a wonderful, but busy, time of year. We wanted to meet shoppers on their way, so they didn’t have to go out of their way. That’s where Union Station came in. Host to more than 300,000 daily commuters, it was the ideal place to capture last-minute shoppers en route to holiday gatherings. It also offered unmatched visibility and convenience for Canadians who prefer locally made food products like those from Irrésistible.
Solution
Irrésistible Pop-Up Experience
Designed as a modern, chic condo, the immersive space invited commuters to explore holiday hosting essentials, pantry staples, décor inspiration, and giftable items. A kitchen-style checkout with exclusive offers linked engagement directly to purchase. Plus, daily sampling, rotating giveaways, and holiday-themed pairings encouraged taste-testing, repeat visits, and brand love.
The Proof
Gift-Wrapped Results
High-traffic placement, immersive design, product trial, and on-site sales worked seamlessly to build awareness, drive conversion, and support profitability beyond the holiday season. Post-event survey respondents even said they were more likely to buy Irrésistible products in the future. Now, that kind of joy will last all year long.
18
DAYS IN DECEMBER
11,000
FULL-SIZE PRODUCT GIVEAWAYS
90%
MORE POSITIVE FEELINGS TOWARD IRRÉSISTIBLE
- Creative ideation, development & production
- Influencer recruiting & management
- Turnkey event management
- Vendor & production management
- Audience engagement tactics
- Inventory management, recording & replenishment
- POS system management
- In-field build logistics & management
- Staffing solutions, recruiting & training
- Measurement & analytics
- Detailed reporting
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