FLO

FLO Surprise & Delight.

Experiential Marketing

Challenge

Our goal was to increase awareness for Flo and its charging stations in New York City.

Strategy

We leveraged Flo’s NYCFC sponsorship to connect with NYC FLO users, EV drivers and soccer fans.

Solution

At each location, the team sought out FLO users, EV drivers and soccer fans to reward them with prizes. 

Results

Original Targets Exceeded by 67%

Challenge

Create Big Brand Buzz in the Big Apple

If you can make people pay attention here, you can make it anywhere. Our goal was to increase awareness for Flo and its charging stations in New York City.

Strategy

Grow Through Who You Know

We leveraged Flo’s NYCFC sponsorship to connect with NYC FLO users, EV drivers and soccer fans. By attracting the folks we know, we can grow a crowd that brings new eyeballs to the brand.

Solution

Surprise and Delight

Over the course of 5 days, the Flo brand ambassadors visited 12 FLO charger locations in The Bronx, Manhattan, Queens and Brooklyn. At each location, the team sought out FLO users, EV drivers and soccer fans to reward them with prizes.

Power Kick Challenge Powered by FLO

How does the power of your kick match up against a FLO charger? The fun attracted a lineup of FLO fans who wanted to get a kick out of awesome prizes.

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The Proof

Original Targets Exceeded by 67%

Fans were lined up to participate. The activation also  became a must-watch for those on the sidelines.

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500

Total Engagements

130

FLO User Engagements 

355

EV User Interactions

424

Soccer Fan Engagements 

945

Total Giveaways

12,000

Total Impressions

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A group of brand ambassadors for goeasy.

Our Experience Elevates Your Experience

Our team provided the following services:

Services
  • Turnkey event & technology management
  • Sponsorship & supplier management
  • Stadium site procurement
  • Experiential design & production
  • Logistics & program management
  • Brand ambassador recruitment & training
  • Measurement & analytics

Other case studies

What we do matters.

Check out the other projects that our experienced team has been working on recently.

Dairy Farmers of Ontario

Dairy Farmers of Ontario – School of Moo.

We turned the Dairy Education Centre into the School of Moo, a vibrant, school-themed activation with a big personality.
Discover Dairy Farmers of Ontario – School of Moo
Intuit

Intuit Community Tax Day in L.A.

Our approach was to create a larger-than-life activation that was impossible to miss.
Discover Intuit Community Tax Day in L.A
Dell

Dell Collision Conference & Elevate Festival Sponsorships.

Dell showed up in a big way as a sponsor of Canada’s premier tech events: Collision Conference and Elevate Festival.
Discover Dell Collision Conference & Elevate Festival Sponsorships

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