Ferrero Chocolate Bars
Celebrate the Moment.
Living Proof
“The truck is beautiful – what a great way to sample the new bars!”
Challenge
Overcoming the Challenge
For the first time in over a decade, Ferrero Rocher was launching a new chocolate bar.
This sparked the perfect opportunity for them to showcase their brand as an everyday treat you can enjoy beyond the holidays.
Strategy
A Unique Way of Approaching The Problem
Launching a new product, outside the holidays, was the perfect way to help change the way audiences viewed their brand, but how? The mission: create an innovative, immersive experience infused with insta-worthy moments audiences felt compelled to share.
Solution
The Proof Touch
Wrapped like a giant chocolate bar, our mobile sampling truck hit the streets of Toronto captivating on-lookers and generating interest around Ferrero Rocher’s new chocolate bar. Our strategic targeting plan to visit various target audience hotspots allowed our dynamic brand ambassadors to engage with crowds and give out full-sized sample bars. Captivating the attendees, we created shareable photo-ops to #CelebratetheMoment with us on social media.
Results
Project Impact
Over the course of the 3-week tour across the GTA, our #CelebratetheMoment campaign gained over 1.4M+ vehicle and 1.6M social impressions.
Not to mention these great stats…
38,000
Samples Distributed
36,000+
Social Engagements
- Experiential Marketing Strategy & Execution
- Creative Services
- Production & Creative Development
- Brand Ambassador Recruiting & Training
- Venue & Partner Management
- Reporting, Measurement & Analytics
- On-site Management
- High Volume Sampling
- Influencer & PR Integration
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