Dell C-Suite Engagement Series.
Experiential Marketing
The challenge was to blend strategic conversations with world-class hospitality, creating immersive moments that felt thoughtful, personal, and worthy of senior leaders’ time.
The goal: Create space for connection, conversation, and long-term relationship building.
Proof led the end-to-end execution of the Dell C-Suite Engagement Series across three Canadian cities.
Executive-approved experiences.
Challenge
Make Executive Engagement Feel Exceptional
Dell Technologies wanted to deepen relationships with C-suite executives through premium, localized experiences that went beyond traditional business events. The challenge was to blend strategic conversations with world-class hospitality, creating immersive moments that felt thoughtful, personal, and worthy of senior leaders’ time.
Strategy
Business Meets Bespoke
We designed a series of unforgettable executive experiences rooted in local culture. Each event paired meaningful business dialogue with elevated hospitality. From the venue to the gifting to the guest journey, every moment felt intentional. The goal: Create space for connection, conversation, and long-term relationship building.
Solution
Three Events, Three Cities, One Vision
Proof led the end-to-end execution of the Dell C-Suite Engagement Series across three Canadian cities.
- Montréal: Executives experienced premium Formula 1 hospitality with curated meetings, trackside views, and locally sourced gifts.
- Calgary: A pre-Stampede event at Smithbilt Hats delivered custom-fitted cowboy hats, live entertainment, and AI-driven activations in partnership with AMD.
- Vancouver: An exclusive Honda Celebration of Light cruise offered fine dining, waterfront views, and elegant networking aboard the Star of Vancouver.
The Proof
Executive-Approved Experiences
100%
FORMULA 1 EVENT SUCCESS RATING
72%
FOUND THE PRE-STAMPEDE EVENT VALUABLE FOR NETWORKING OR BUSINESS DEVELOPMENT
100%
RATED THE HONDA CELEBRATION OF LIGHT EVENT EXCELLENT AND SUCCESSFUL
- Event ideation & production
- Turnkey event & technology management
- Cross-country tour logistics
- Vendor & production management
- Audience engagement tactics
- In-field build logistics & management
- Staffing solutions, recruiting & training
- Measurement & analytics
- Detailed reporting
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