Consider The Consequences of Vaping.
Develop a virtual experience to sustain an existing live campaign during the pandemic.
Evolve the successful live campaign into a virtual experience to sustain the program throughout the pandemic.”
Use relatable Information Ambassadors to connect with virtual audiences in their classroom.
Student feedback rating of 4.3/5.
Challenge
Overcoming the Challenge
The onset of COVID-19 resulted in cancelling all in-person, hands-on experiential campaigns for the foreseeable future, including Health Canada’s Consider the Consequences of Vaping program. This program was educating teenagers aged 13-18 about vaping at high schools nationally and remained a priority despite the pandemic.
Strategy
A Unique Way of Approaching The Problem
Solution
The Proof Touch
Teachers invited us into their classrooms, where our relatable Information Ambassadors delivered a virtual learning experience. By incorporating various audience engagement tools, including interactive activities, videos, real-time quizzes, and the ability to submit questions anonymously – we established a ‘safe space’ where students felt comfortable and confident asking any question about vaping.
Results
Project Impact
Over the two-week campaign, teachers and students provided positive feedback on the interactive and engaging approach. They specifically praised our Information Ambassadors for providing a different experience from their regular classroom setting.
158,195
968
4.3/5
- Turnkey Event & Technology Management
- Source & Secure Virtual Platform(s)
- Content Development
- Audience Engagement Tactics
- Production & Creative Development
- Staffing Solutions, Recruiting & Training
- Measurement & Analytics
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