What we do
We are Proof Experiences, an agency with a rich history in designing and executing inspired brand experiences rooted in research and measurement.
We drive business results by creating compelling face-to-face interactions between brands and the people that matter most to them. Because, we believe successful brand experiences deliver proof of a brand’s promise. Done well, these experiences result in deep emotional connections and greater brand loyalty.
What’s the ultimate Proof? Results that are Meaningful, Memorable and Measurable.
Coast to Coast Mobile Tours
From Victoria to St. John’s, we create engaging and personalized mobile experiences that take your brand anywhere your customers live, work or play. Whether it’s a 53’ custom trailer or a mobile pop-up, our logistics team know the ropes (and bylaws, health & safety laws, food & labour regulations, etc.) to ensure excellence in operations and execution. Make sure you leave the details of your next mobile tour in the hands of the experts.
From conception through to meticulous day-of execution, our stunts capture audience attention while providing a platform for media coverage, content creation, social media & digital amplification, PR integration and a drive to retail.
Large Scale Events
Looking to make a big bang? From concerts to installations, pop-up shops to large scale takeovers, our event team will guarantee impact. Innovative solutions married with logistical excellence, all tightly integrated with your brand campaign, will create a highly unique and memorable consumer experience.
Our commitment to insights and research have informed many successful product launches, supporting our “right target, right place and right message” method to optimizing your investment. Our insights and strategy team will recommend a fully integrated approach to engage with your consumer and drive results.
Let our sponsorship team maximize the ROI on your next investment through targeted engagement strategies that align with your brand AND your event. From concerts and community celebrations to large sporting and cultural events, our sponsorship experts will apply best practises and measurement tools to maximize your consumers’ engagement and deliver your business results
Full Conference Services
Attendees are no longer passive participants in conferences. From curating content to curating audiences to the latest interactive technology, we create and execute conferences locally, nationally and internationally that immerse the attendee in the subject matter and change the way they think.
Consumer Education & Community Outreach
Change takes time. Through targeted community outreach and meaningful engagement strategies, our consumer education team has the expertise to shift consumer perception, attitude and behavior around important social issues like health, transit, energy conservation, recycling and more.
Communications & Digital
We focus on business objectives that matter most. We identify, analyze, and understand client challenges and audiences and then develop communications and digital solutions that show impact through evidence and measurement. Explore Proof.
If a picture is worth a thousand words, then a well-crafted video can drive your brand affinity through the roof by deeply engaging consumers’ hearts and minds. Our production team creates meaningful and memorable videos that drive results. Integrated across your digital and social platforms, we understand the power of leveraging brand experiences as content to deliver impactful ROI.
Trial & Sampling Campaigns
From dry goods to perishables, beauty to OTC products, our team of sampling experts know how to build a highly targeted campaign to maximize product trial. With our proprietary event database, we have curated the latest market and consumer data to effectively connect with your consumers in the right place at the right time, delivering the right message one sample at a time.
Our full service creative team will design and produce your next brand experience. Their ability to integrate across various platforms ensures your creative campaign is fully integrated, including video, digital & social, print and in-store. From logo design to in-market production, our team of experiential design experts will ensure your message is consistently on brand and on strategy.
Ideation & Strategic Planning
The Proof Experiences team is known for digging deep into our clients’ business to understand and uncover insights to guide strategy, ideation and successful outcomes. Our executive team works on client business and brings a wealth of experience to the table through our varied and rich backgrounds. We don’t start the creative process until we’ve landed on an approved strategy grounded in facts and insights. Let us bring our thinking and creativity to your business.
Social Media & Influencers
Our social and digital teams understand the importance of integrating platforms and / or influencers to drive reach, WOM, engagement and impressions for your campaigns. From custom content with subject matter experts to Twitter parties and Instagram takeovers, the power of brand experiences to create engaging social content will continue to drive your campaign results long after your event is over.
The moment of truth. For many clients, the power of experiential marketing is its ability to affect consumer behaviour. With today’s highly interactive and often restricted retail environments, a well-designed brand experience can integrate with shopper marketing to drive your consumers to retail and impact their purchase decisions at shelf.
Our national team of target right brand ambassadors ensure your brand message creates a relatable and authentic experience every time. From moms talking to moms or denture wearers talking to denture wearers, our team of talent and training specialists know program results are driven by the right team in field. Food specialists, energy conservationists, athletes and multilinguals are just a few of our diverse and specialized teams across the country.
Mystery shopping is an effective way to increase brand sales and profitability. Our team of experienced ambassadors will assess and report on performance and compliance at retail from the perspective of your key customers. Custom designed questionnaires and reporting tools inform both B2B and B2C brands on key metrics and opportunities for internal training and education.