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Automotive Expertise

Because we are experts at producing impactful customer experiences for automotive brands, like national Ride & Drive tours and Branded Entertainment Experiences, we can positively impact leads, test drives, hand raisers, and contest entries.

We achieve this by:

    uncovering automotive consumer insights,

  • extensive national and regional mobile touring experience;
  • assigning expert executional teams, backed by senior leadership who together strive to exceed client expectations;
  • and recruiting and retaining the top field marketing specialists across the country.

We’ve done it before for Jeep and Mercedes-Benz and we’ll do it again for you.

Jeep

Test Drives

Showcasing the powerhouse Jeep lineup meant showing city drivers what an off-roading adventure is all about. Custom 3D optical illusions pared with larger-than-life props, contesting, test drives and specialized product experts brought dropped rugged terrain right into the bustling streets of ten Canadian cities on this nationwide tour. At the end of the summer, we engaged with over 40,000 drivers and averaged over 70 test drives per day.

Our role: Strategic planning & ideation, staffing & training, end-to-end event management.

Mercedes-Benz

Ice Garage

How do you prove that Mercedes Benz, one of the sleekest car lineups on the market, is also one of the toughest? You send influencers to your custom ice garage on the frozen waters of Lake Winnipeg, in the dead of winter, and let them try out for themselves at one of the hottest immersive experiences. Guests were surprised by performances from The Arkells & Said the Whale, gourmet Canadian fare and luxury cars, r highlighting MBC’s winter driving program and the new 2020 line-up of cars. The campaign exceeded every single engagement target set by MBC.

Our role: Strategic planning & ideation, event design, staffing & training, end-to-end event management.

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