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Kelly Power

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  In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of Canadian consumers. There is pent-up demand for live […]

  Thriving employee communities focus on an employee-first approach Last fall we shared an article on the power of virtual events to build community amongst employees. At the time most companies had been working from home (WFH) for 8+ months, and organizational leaders were working hard to engage & connect with remote employees in unique ways. Fifteen months later and many of our WFH strategies have become […]

  On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges being faced, learnings from the past year, and tools, technologies and […]

  How are YOU engaging and motivating your employees as the virtual workplace continues into the foreseeable future? Keeping employees informed and involved in corporate culture will be even more critical for the success of your business going forward. More than ever, employees need a sense of community and if events aren’t currently a part […]

  For months now the events and communications industry has been pivoting to the virtual world. Some of us are just getting our feet wet while others have become pros.  It’s new territory and the learning curve has been steep but for many organizations it is also an exciting new opportunity with some unexpected business […]