Kelly Power

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As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so far: Kickstart your event with meaningful networking & opportunities to connect. It has […]

  This week, conference experts Kelly Power and Natalie Ciarallo spoke to CSAE (Canadian Society of Association Executives) members and shared best practices for 2022 Event Planning   Why are we talking about HYBRID events? ​ It’s the question and topic we hear most often as companies plan for the year ahead. ​We know virtual is here […]

  In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of Canadian consumers. There is pent-up demand for live […]

  Thriving employee communities focus on an employee-first approach Last fall we shared an article on the power of virtual events to build community amongst employees. At the time most companies had been working from home (WFH) for 8+ months, and organizational leaders were working hard to engage & connect with remote employees in unique ways. Fifteen months later and many of our WFH strategies have become […]

  On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges being faced, learnings from the past year, and tools, technologies and […]