How Marketing Practices Can Drive Employee Acquisition and Retention

How Marketing Practices Can Drive Employee Acquisition and Retention Kelly PowerMay 11, 2023 Working at an agency allows you to learn the ins and outs of many different organizations across various industries. Every company inherently has their own culture, processes and challenges. But in 2022, every organization seemed to face the same business problem: talent […]

Returning to Live & What We Know So Far

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Returning to Live & What We Know So Far Kelly PowerMay 12, 2022 As we get into the thick of planning for live conferences & events, it is obvious that what attendees want to experience at these events has shifted dramatically in just a few short years. Here are some of our key takeaways so […]

2022 Event Planning – What Associations And Marketers Need To Know

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2022 Event Planning – What Associations And Marketers Need To Know Kelly PowerNovember 19, 2021 This week, conference experts Kelly Power and Natalie Ciarallo spoke to CSAE (Canadian Society of Association Executives) members and shared best practices for 2022 Event Planning. Why are we talking about HYBRID events? ​ It’s the question and topic we […]

The Return Of Live Marketing

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The Return Of Live Marketing Kelly PowerOctober 18, 2021 In mid-September, a group of industry experts discussed The Return of Live Marketing – Why It’s Important and How to Approach It. Several important themes emerged during the discussion, including a unanimous agreement that the return of live marketing is critical to meet the demands of […]

Evolving Hybrid events to foster community within your organization

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Evolving Hybrid events to foster community within your organization Kelly PowerJune 18, 2021 Thriving employee communities focus on an employee-first approach Last fall we shared an article on the power of virtual events to build community amongst employees. At the time most companies had been working from home (WFH) for 8+ months, and organizational leaders […]

Engaging Employees in a Work From Home Reality

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Engaging Employees in a Work From Home Reality Kelly PowerNovember 24, 2020 On November 18th I was pleased to be part of a panel discussion with communications leaders that tackled the issue of engaging employees in a new work from home reality. Leveraging the results of a national survey, the panel dug into the challenges […]

Building Community through Employee Virtual Events

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Building Community through Employee Virtual Events Kelly PowerNovember 4, 2020 How are YOU engaging and motivating your employees as the virtual workplace continues into the foreseeable future? Keeping employees informed and involved in corporate culture will be even more critical for the success of your business going forward. More than ever, employees need a sense […]

Virtual Events – Top Ten Tips & Trends

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Virtual Events – Top Ten Tips & Trends Kelly PowerJuly 22, 2020 For months now the events and communications industry has been pivoting to the virtual world. Some of us are just getting our feet wet while others have become pros.  It’s new territory and the learning curve has been steep but for many organizations […]

Live or Virtual: Tips for a Successful Online Event

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Live or Virtual: Tips for a Successful Online Event Kelly PowerApril 6, 2020 As many live conferences and events get cancelled, there is a lot of talk today about how to pivot (word of the year!) to a virtual version. For many, this is new territory and creates uncertainty, however a virtual event can still […]