Intuit Community Tax Day in L.A.
Experiential Marketing
The goal was to make a bold first impression to drive excitement around the brand.
Our approach was to create a larger-than-life activation that was impossible to miss.
We partnered with NJI Media to design an eye-catching, photo-ready installation that embodied Intuit’s mission of powering prosperity.
The significant photo and foot traffic proved that Intuit was getting noticed as a trusted, community-first partner.
Challenge
Make a Statement in the Community
Intuit would be on-site at a major L.A. community event, offering free tax filing services to residents earning $85,000 or less. The goal was to make a bold first impression to drive excitement around the brand. So, the activation needed a wow factor to catch attention and attract diverse attendees.
Strategy
Put Some Pep In Your Tax Prep
Our approach was to create a larger-than-life activation that was impossible to miss. By securing a position right at the entrance, we had a big opportunity to make a first impression and showcase Intuit’s commitment to the community.
Solution
An Activation That Stopped People in Their Tax
We partnered with NJI Media to design an eye-catching, photo-ready installation that embodied Intuit’s mission of powering prosperity. The activation’s bold visuals and welcoming design created an immersive brand moment — one that made attendees and media pause, engage, and snap a photo.
The Proof
From First Look to Lasting Impressions
The activation made Intuit’s presence felt across the entire event. With high visibility and strong stopping power, the installation delivered measurable impact. 60% of event attendees engaged with the activation, and it was consistently used as a backdrop by media outlets and guests. The significant photo and foot traffic proved that Intuit was getting noticed as a trusted, community-first partner.
- Program management
- Tour logistics
- Vendor coordination
- Audience engagement
- Build management
- Analytics
- Detailed reporting
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Intuit Community Tax Day in L.A.
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