RBC Rewards+ Visa

#EarnedIt.

Experiential Marketing

Challenge
Drive awareness of the Rewards+ Visa card with millennials.
Strategy

Bold approach that would make people proud to be a cardholder.

Solution

One-night only exclusive experiential influencer event.

Results

Over 50% increase in brand awareness.

Living Proof

“This is one of the best events I’ve been to. There’s something cool to see and do everywhere I look. I’m so happy to be an RBC Rewards+ Visa cardholder.”

Challenge

Overcoming the Challenge

Competing within an overly saturated Visa card industry, RBC Rewards+ Visa wanted to increase its brand awareness among millennials. Moving beyond the typical Visa rewards program, they set their sights on breaking through the clutter and positioning themselves as a lifestyle brand.

Two women smiling on a blue bench swing at the RBC Night On event

Strategy

A Unique Way of Approaching The Problem

We created an exclusive experiential event by combining the power of branded social ads with well-known Canadian social media influencers. Coined the #EarnedIt campaign, we would showcase RBC Rewards+ Visa as the leading choice for millennials looking for more flexibility in a rewards program and make them proud to be a cardholder.

a woman wearing a yellow jacket, kissing a clear balloon

Solution

The Proof Touch

Night ON! was a one-night-only event held in Toronto that wowed RBC Rewards+ Visa cardholders and well-known Canadian social media influencers with out-of-this-world experiences, including musical entertainment, mouth-watering appetizers, cirque-Esque acrobatic performances, and so much more.

a group of young people posing in denim jackets in front of a brick building
a young woman standing in front of a hot air balloon basket with blue and yellow balloons
A couple holding giant french fries

Results

Project Impact

During the exclusive one-night event, our #EarnedIt campaign increased top-of-mind awareness by over 50% among the target audience creating over 1700 interactions. The proof is in the numbers…

1,100+

Impressions

302

Engagements

55.1K

Organic Engagement

A group of people lined up outside a brick building
a man and woman tossing fall leaves
2 red Muskoka chairs with grey, red, and white blankets surrounded by fall leaves
2 women posing in front of a Nordstrom sign
This project was no small feat.

Our team provided the following services:

Services
  • Creative Services
  • Production & Development
  • Experiential Campaign Strategy & Execution
  • Brand Ambassador Recruiting & Training
  • Reporting, Measurement & Analytics
  • On-site Management
  • Video & Audio Production
  • Influencer Support
  • Venue & Partner Management
  • Supplier Management
  • Caterer Selection & Management
  • Website & Registration
  • VIP Management & Security

Other case studies

What we do matters.

Check out the other projects that our experienced team has been working on recently.

Health Canada

Know More Opioids Live Tour.

The Know More Opioids Live Tour was created to inform and empower high school students, post-secondary youth, and askable adults by delivering facts, encouraging open dialogue, and introducing harm reduction strategies in a safe, interactive setting.
Discover Know More Opioids Live Tour
Health Canada

Polysubstance National Campus Tour.

Instead of lecturing, we leaned into gamified learning, inviting students to interact with harm-reduction content at their own pace.
Discover Polysubstance National Campus Tour
IMMIGRATION, REFUGEE, AND CITIZENSHIP CANADA

IEC Work Abroad Activation & Tour.

To connect to the Gen Z and Millennial audience, we had to make IEC feel accessible, relevant, and aspirational.
Discover IEC Work Abroad Activation & Tour

GET THE PROOF

Get in touch and let's start a conversation.

Reach
Out

LIKE WHAT YOU SEE?

Sharing is caring